Assessment of Capitalization of Regional Authorities Official Accounts in Social Media
https://doi.org/10.21453/2311-3065-2019-7-4-71-81
Abstract
Social media are gradually becoming an increasingly important resource in the activities of state and municipal authorities, and the task of conducting a comprehensive assessment of the effectiveness of the implemented impact on third-party Internet users who are consumers of replicated content is being updated. Existing in the sphere of SMM-management methods of analysis of accounts and pubs in different social networks pay priority attention to quantitative and qualitative indicators, while giving only secondary importance directly to the issues of interaction with citizens. According to the author, each of these network resources has its own social capital, expressed in practice by the users of social participation, trust and putting forward their own initiatives and proposals that can have an important impact on the life of the entire regional community. One of the most important results of the study is the confirmation of the readiness of citizens to put forward concrete proposals within the framework of official network resources of state and municipal structures.
References
1. Гоголева Е.Н. (2010). Активность местного сообщества как условие функционирования местного самоуправления // Известия Тульского гос. ун-та. Гуманитарные науки. № 2. С. 126-135.
2. Губанов А.В. (2019). Социально-сетевое управление публичными коммуникациями региона: Дис. … канд. соц. наук. Орел, C. 79-83.
3. Гужавина Т.А. (2012). Социальное доверие в гражданском обществе // Проблемы развития территории. № 6. С. 115-122.
4. Зотов В.В., Губанов А.В. (2019). Формирование пространства публичных коммуникаций субъекта РФ в условиях превалирования социальных медиа // Общество: социология, психология, педагогика. № 3. С. 57-61.
5. Кириллина Н.В. (2018). Право на город: репрезентация и воспроизведение данных в городской информационной среде // Коммуникология. Том 6. No 2. С. 116-123
6. Скалабан И.А. (2011). Социальное, общественное и гражданское участие: к проблеме осмысления понятий // Вестник Томского гос. ун.-та. Серия «Философия. Социология. Политология». № 1. С. 130-139.
7. Сунгуров А.В. (2000) Общественное участие как условие формирования гражданского общества // Гражданские свободы и образование на рубеже веков и континентов: материалы конф. СПб, 2000. С.45-51.
8. Фукуяма Ф. (2008) Доверие: социальные добродетели и путь к процветанию. М.: АСТ.
9. Holland T.R. (2015). Social Networks as Sites of e-Participation in Local Government. Global Media Journal - Australian Edition. Vol. 9. No. 1. P. 1-8.
10. Parfenchyk A. (2017) The use of social networks in public administration. Public Administration Issues. No. 2. P. 186-200.
11. Platt L. (2006) Social Participation: How does it vary with illness, caring and ethnic group? ISER Working Paper. No. 2006-18. Institute for Social and Economic Research, University of Essex, Wivenhoe Park.
12. Sayogo D.S., Criado J.I., Nam T. (2011). The institutional and social network perspectives of government 2.0 adoption. In: Proceedings of the 5th International Conference on Theory and Practice of Electronic Governance (ICEGOV 2011). P. 281-284
Review
For citations:
Gubanov A.V. Assessment of Capitalization of Regional Authorities Official Accounts in Social Media. Communicology. 2019;7(4):71-81. (In Russ.) https://doi.org/10.21453/2311-3065-2019-7-4-71-81
Views:
139
Email this article 
