Social Dimensions of Communication in Project Activities of the Authorities

Abstract

The research is contingent on the interim results received by the Russian Chamber of accounts for strategic audit of national projects. Most experts have outlined the problem of achieving quantitative and qualitative indicators of national projects, and, as a result, the planned results of the country development. The author educes the reasons for the current problem in project management as follows: (1) the contradiction of the method and the tasks set; (2) the lack of mechanisms for implementing national projects in their relationship with Federal and regional projects. Besides, the author adds to this list (3) the issues of the social consequences of the project activities initiated by the public authorities in 2005-2009 and 2018-2020, such as the exclusion of the population from the implementation of projects. The author clarifies that the mobilization of public energy to achieve the planned socially significant results of the development of Russian society is only possible if the content of the projects corresponds to the values of the population towards the future. Based on empirical data, the author demonstrates the sensitivity of various social groups (supporters, opponents, medial group) to the actions / inaction of the authorities to solve the problems of society’s life. The article shows that purposeful problematization of certain areas of state policy leads to the formation of a new social group, which includes representatives of three groups at the same time. It proves that the organization of communication in the project activity of the public authorities, its forms and means are mediated by the characteristic of the medial group