The Impact of the Heroic Image on the Audience in Russian Sports Media Discourse (on the example of Formula One Racing Championship)
https://doi.org/10.21453/2311-3065-2025-13-2-157-171
Abstract
The article is devoted to the impact of the heroic image on the audience of sport mass media. Particular attention is paid to the media discourse of Formula 1 racing championship from 2019 to 2024, where heroic patterns in narrative texts dedicated to athletes translate values and emotional attitudes to fan society. These patterns are characterized in accordance with the classification of mythological images by I. Dzyaloshinsky, as well as the concepts of hero by A. Ivanov, I. Suravneva, S. Smirnov and U. Eco. The mechanisms of formation of specific semantic meanings of heroism are revealed, depending on the author’s goals and socio-cultural context. An attempt is being made to explain the social behavior of the sports media audience (communication on Internet resources) using the mythologies of “hero”, “idol” and “devil”, as well as support for “own” athletes and aggressiveness towards “alien” and those participants in the championship who did not succeed.
About the Author
A. A. Fedorenko
Russian Presidential Academy of National Economy and Public Administration (RANEPA)
Russian Federation
Russian Federation
Fedorenko Aleksei Alekseevich – postgraduate student at the Department of Cultural Studies and Social Communication, Institute of Social Sciences
119571, Moscow, Vernadsky av., 82, building 1
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Review
For citations:
Fedorenko A.A. The Impact of the Heroic Image on the Audience in Russian Sports Media Discourse (on the example of Formula One Racing Championship). Communicology. 2025;13(2):157-171. (In Russ.) https://doi.org/10.21453/2311-3065-2025-13-2-157-171
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