Neurogenerative Technologies for Video Content Production: Media Political Discourse

Abstract

This article examines the specific application of neurogenerative technologies in the production of visual content serving as an element of political media communication. It is noted that the emergence of synthetic technologies opens new prospects for the creation of video content in demand in the media practices of modern Russian television companies. The authors find that generative media content is actively used as a tool for visualizing complex  political processes, facilitating their perception and offering original ways of understanding the political agenda. Thus, synthetic media content acts not as a replacement for documentary images, but as an expanded media language, complementing traditional journalistic genres and approaches to understanding reality. The empirical basis for the study was video footage from the RT television channel, one of the key global media holdings mastering AI technologies and integrating neurogenerative content into political media communications. In the course of the study, the authors confirm the hypothesis that RT uses synthetic media content not so much to imitate documentary authenticity, but rather to reinforce key points, increase emotional impact, and structure the political narrative. Synthetic elements serve as tools for visualizing abstract concepts, modeling hypothetical situations, and creating emotional resonance, while the channel strives for transparency by labeling the synthetic nature of the media content it posts.