Models of environmental communication in the modern ecopolitical process

The article analyzes ecopolitical technologies and defines the basic models of environmental communication in the modern political process. It has been established that environmental communication is a full-fledged political mechanism for articulating collective interests and legitimizing government decisions in the field of environmental management. Analysis of the evolution of ideas about environmental communications, starting from the concept of Luhmann, the theory of risk society by Beck, and ending with the modern threecomponent theoretical model by E.V. Panova showed the existence of several models in modern ecopolitical practice: reactive (crisis), dialogical (participatory), strategic and emerging digital. Each of them is illustrated with specific examples. The study concludes that the strategic model is dominant in modern Russia. Other models are also present in the modern Russian ecopolitical process, but the dialogic model often remains a formality, while the reactive model manifests itself in the event of environmental crises or emergencies. The danger of turning environmental communication into a simulacrum through greenwashing is shown separately. As a result, it is concluded that it is necessary to actively implement a digital model of environmental communications in the context of the transition to an information society and the development of verifiable indicators and institutional barriers against eco-manipulation.

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