The relevance of the study is determined by the need to ensure the comprehensive protection of citizens’ personal data, since their disclosure can lead to significant reputational or financial damage. In this context, the analysis of the boundaries of public and private in public consciousness takes on a special meaning. In a mass and expert survey conducted on this issue, it was found that almost 2/3 of citizens were faced with the misuse of confidential information on the Internet. But most experts and participants in the mass survey are aware that Internet sites, social networks and search engines can collect data for web analytics. At the same time, most participants in the study consider it possible to transmit personal data to the authorities in a generalized form for making managerial decisions about the place of residence, age, marital situation, education and gender; the most closed for analysis were information on purchases and spending, geolocation and health. The privacy regime in social networks depends on the level of publicity of a person: for state employees, members of parties and public associations, representatives of science and education, it is higher than for ordinary citizens (for them it depends on knowledge of such a possibility of setting social networks). Most experts and ordinary citizens supported the possibility of introducing a ban on the disclosure on the Internet and social networks of information about service for military and police personnel, while similar measures are considered unacceptable for government officials, municipal employees, representatives of the public sector and deputies; only regarding judges, the opinion of the population and experts did not coincide: the former consider not acceptable, and the latter – possible. It can be assumed that the digitalization of society does not aggravate the problem of demarcation of private and public. However, a key tool for distinguishing between personal and public in the media space is the creation of a special regulatory framework.

The rapid acceleration of social processes in society under the influence of digitalization affects the key areas of social life, including medicine. The author examines the impact of digital technologies on the provision of health care services and analyzes the nature of doctor-patient communication and its growing complexity. The use of high-tech software in medicine causes the need to create relevant educational programs for specialists either in medicine or information technology. Moreover, the digitalization of health care system makes the need in new professions more urgent. For instance, the appearance of IT-doctors, who specialize in creating digital medical programs using artificial intelligence algorithms based on medical sciences. The study reveals the emergence of a three-way communication «patient – physician – IT manager». The research dwells on the ambivalent impact of digitalization on the provision of health care services and the social stratification of individuals in society.

The paper represents a critical analysis of interrelated processes: transformation of the user's role as direct subject of communication and fragmentation of the environment of interaction. The choice of the topic is conditioned by (1) the emergence of national network segments, which has recently been quite actively discussed in the context of blocking sites and VPN services as a measure for the protection of information security, and (2) users switching from the consumption of large media to isolated communities and platforms. The latter is associated, in addition to the loss of trust in major media, with deeper changes in the nature of information consumption and a change in the user's role: the network becomes a space of dialogue, where the very fact and quality of its continuation depends on the user's choice and his interpretation. According to the results of the study, it is shown that, firstly, due to the heterogeneity of the network in different segments and in different contexts, users may select messages untypical for other segments; secondly, interactive discourse predetermines the users’ choice from the array of information of those messages that seem «close» to users on the basis of their personal experience, psycho-emotional state, socio-cultural characteristics. The changes that a unit of information undergoes in a certain environment are determined by the characteristics of the environment, including sociocultural ones – they fill messages with symbolic content and determine their viability / potential to further dissemination in media space.

Management perspectives of the concept of «public dialogue» are revealed in the article on the basis of secondary data of the project of Сupertino (Сalifornia, USA), carried out in the 90s of the twentieth century by a research group led by W.B. Рeirce and V.E. Кronen. The view of the theory of coordinated control of meaning as the conceptual basis of this project allowed the authors to focus on the co-evolution of its methodological foundations and empirical potential, which was expressed in the development of criteria for evaluating any practical theory and improving its conceptual apparatus. The six key principles identified by the authors as SMM Grammar: coordination, forms of communication, event (case), forces of logic, position of the intermediary personality, and contextual reconstruction allow us to take a broader look at the possibilities of the modern field of scientific discourse and the communicative process as a whole. A long-term social dialogue allows us to harmonize the interests of different social groups not by unilateral managerial influence, but by allowing all stakeholders to engage in a constructive dialogue. The main empirical method here is contextual reconstruction of events (focus groups, group discussions, etc.) with the involvement of an рerson-рosition of the facilitator (moderator).

The article represents the topical trends in contemporary Russian political discourse. The author proceeds from the thesis about the strengthening of the importance of the cultural component of state policy in relation to the education of young people, the reproduction of the political elite, as well as the building of communicative influences between the elite and the people. The article provides an overview of the legal framework of sources within the framework of the research area under consideration. In particular, the article analyzes changes in the field of constitutional legislation, as well as new law-making initiatives in the context of the discussion and adoption of the Laws on Culture and Youth Policy. Significant research platforms are highlighted that accentuate the problems of cultural policy, in the aspects of forming the foundations of the traditional cultural and civilizational identity of youth, as well as the reproduction and improvement of the quality of human capital in the field of training management personnel. Within the framework of the article, the phenomenon of cultural enlightenment is positioned as a promising direction of cultural policy, which is very relevant from the point of view of solving the problems being analyzed. The concept of «cultural imperative» is put forward, designed to become one of the «catalysts» of the process of value-semantic formation of the political elite. The methodological basis of the study was interpretive and empirical methods of studying the impact of state cultural policy, including cultural enlightenment, on the political outlook and socialization of young people, as well as the study of youth as a subject of political relations, its place and role in the political processes of the Russian state, development strategies civic and patriotic activity of young people in a modern society subject to globalization and informatization. In our research, we turned to an interdisciplinary method, in particular, we use the research techniques of sociology in the framework of monitoring on key research issues. As the results of the research, the author proposes projects of optional courses and retraining courses aimed at enriching the system of training the future political elite with value-semantic content through the tools of cultural enlightenment.

The author attempts to comprehend, from the standpoint of sociological discourse analysis, the main modern foreign policy concept of China – the Community of the Common Destiny. In the context of the multi-vector confrontation between the United States and China, the main struggle is for the loyalty of Europeans, namely, citizens of the most economically developed countries of the European Union. In this context, Beijing views discursive power as one of the main tools, without the development and application of which it is impossible to naturally take its rightful place in the international arena. After analyzing Western philosophical theories, including those that were used to create the European Union (Bauer, Renan), the Chinese leadership put forward a global concept that was the result of corresponding sociological reflection. According to Habermas, discourse involves the involvement of the Other in the discussion and is aimed at achieving mutual understanding and agreement. Discourse analysis of the Community of the Common Destiny (based on the material of some speeches of the PRC Chairman Xi Jinping) confirms the following hypothesis: despite its global character and corresponding ambitions, it is formulated in such a way as to be understandable and acceptable, primarily for Europeans.

The manuscript summarizes the experience of communication management in the field of public administration on the example of the Leningrad region. The author analyzes the changes associated with the transition to the information society and the ongoing processes in the organization of information support, due to the need for structural adaptation to these changes. In the paper, the author represents the results of his study and describes various aspects of the use of electronic and digital technologies in the information management system, that shows the need for the development of an effective communication policy in other regions of Russia. The transformation of the methods and mechanisms for the formation of political space, as well as the forms of interaction between the state and civil society is typical for modern society. While the idea of information as a commodity precedes the gradual transformation of the information society, the concept of value in relation to information is taking on a revolutionary meaning through new information and communication technologies.

The article is devoted to assessing the degree of influence of virtual network communications on the level of ideological polarization of society. The theoretical basis of the research was the works of foreign authors devoted to the problems of the network society and network communication, and the empirical basis was the results of observation of the information and communication processes that accompanied the US presidential campaign in 2020. The use of communication and network approaches allowed to trace the correlation between the mass use of popular Internet services and the political radicalization of citizens. The authors conclude that virtual network communication has a high potential for conflict. It ensures cooperation between groups of like-minded political activists, but exacerbates the political polarization of the society. The algorithms of new media are designed to stimulate ideological confrontation. The principle of maximum personalization of content immerses ordinary users in «information cocoons» (echo chambers), where they are isolated from alternative views of the surrounding reality. By constantly provoking the audience of social networks to emotional reactions, political actors and the media deliberately exacerbate the contradictions existing in society. They fill the virtual environment with resonant statements, mutual insults and fake news.

The sense of permissiveness experienced by individuals using social networks contributes to the radicalization of the new media discourse. The key problem is that this state of affairs satisfies IT-corporations and meets the particular interests of the subjects of political struggle. From the point of view of the authors of the article, it is objectively necessary to introduce strict political and managerial mechanisms that can ensure the ordering of communication processes in the virtual environment. There are prerequisites for the ideological polarization of society in modern Russia, as in the United States. There is a great danger that during the fateful election campaigns at the federal level the ideological confrontation in social networks may develop into the violent struggle. To prevent the implementation of this negative scenario, a qualitative modernization of the existing regulatory framework in the field of regulation of network communications is required.

The purpose of the article is to analyze the political and scientific discourses in Greece by comparing various narratives of the period of the onset and active phase of the coronavirus pandemic, the relationship between objective and media reality, the ability of recipients to reflect. This article highlights the peculiarities of carrying out a government line adapted to the new conditions and the reaction of Greek sociological thought and the media to the pandemic. At the beginning of the pandemic, the experience of Greece was recognized by the international community as positive in the fight against the new coronavirus infection and was designated as a kind of «success story». Indeed, the Greek government was one of the first in the world to take harsh preventive measures. The academic community also responded quickly to the changed socio-political agenda. As a method, a content analysis of scientific articles, Internet publications, statistical data, as well as statements of key figures in political and scientific discourses was carried out. The conclusion is made about the success of the communication campaign on the part of the government and the positive attitude of the Greek society in the context of precedent changes.

The author traces the dynamics of ideas about conflict communications in the media in the conditions of a revolutionary change in the information space. These changes are so global that they have led to the emergence of the term «mediatization of public life», which is defined as the process of creating virtual politics and economics and establishing a serious dependence of real spheres on their presentation in the media. In the context of the information and communication explosion, there is a phenomenon called «disappearance of fact», «meaning instead of fact», when the model of narrative presentation of facts is increasingly replaced by their interpretation and construction of meanings. The author notes that analysts are keen on fact-checking – methods of recognizing factoids, fakes; identifying other forms of manipulation of information. However, it is equally important not only to «expose» implicit influences, but also to understand that the so-called «manipulations» that characterize unacceptable methods in the media are becoming objectively inherent in media communications.

Semantic interpretation of the received information and the confrontation of meanings become the inevitable and dominant forms of communication behavior in the media field of conflict. Semantic positioning involves the orientation of the audience on how to perceive this content, what it means now and in the future. In the framework of this process, according to the author, such a term as «relevance» is acceptable. It is necessary to rethink the content in the direction that is relevant for the subject of political communication, as well as to position the relevant information that does not contradict the legal acts of the state and the ethical standards of the professional community.

The modern information environment is a complex social structure. The information that surrounds us every second can have both a fruitful influence, potentially leading to the development of the individual and society, and a negative one, which is aimed at the destruction of systems and humans. In modern society with its rapidly growing technical capabilities, volumes of produced and consumed information, the risks of information impact extend both to technical aspects of security and psychological and ideological ones. In this regard, the task of countering information threats at all levels is becoming a qualitatively new and important task. Russian legislation pays attention to all key areas of information security of society, but does not separate this concept by spheres of influence, examining the issue comprehensively. In the presented article, attention is paid to the analysis of the regulatory framework in terms of establishing the foundations of federal policy in the field of state development and in the field of preventing destabilizing information activity from the standpoint of external psychological information impact.

The authors consider the issues of the attitude of students to the measures of the Moscow Government against the COVID-19 at the peak of the pandemic, reveal changes in social values, moral and communicative priorities in conditions of mass restrictions when study, work, leisure, and human contacts of Muscovites, or rather when all the life has smoothly flown online. Hence, everyone found himself in a new reality, when fatigue comes not from an excess of communication, but from an excess of its fictitious quasi-forms, or the absence of communication in real. A new type of media space is emerging, a kind of metamedia space that overlaps all media communications of the dock-like world, leaving no room for public, group and personal connections in usual form.

A competitive, attractive and even unique project or product, without its wide representation in the information space, will not receive proper implementation and response. Without effective promotion in the mass media, and this applies to almost any sphere from the economy to culture, the creation process will be incomplete and incomplete. Creating a visual production requires a deep understanding of various communication processes: the laws of communication, the basics of audience perception, cognitive principles, as well as the basics of drama and Public Relations. The article is based on the understanding of theoretical knowledge and scientific sources on this topic, as well as the practical long-term experience of the author of the study in creating visual works of different genres, styles and directions. The material of this study is given on the example of the sphere of cultural and event tourism, however, the scope of application is much wider. This concept, due to its universality, can be used for the preparation of visual works and their further promotion in the media space in various fields of application, e.g. economy, society, culture, ecology, besides it provides a methodological component for teaching students of specialized areas.

The paper represents a brief history of the emergence and development of the concept of “museum of conscience”, as well as the essence and examples of volunteering in museums of conscience. The process of the formation of museums of conscience is shown through a retrospective of the events of the 20th – early 21st centuries and the resulting cultural trends, mindsets: the struggle for human rights, equality, independence, discussions about the culture of memory, trauma, the significance of the experience of an individual for history. Examples of volunteer activities in museums of conscience both in Russia and abroad are given. In the article, the author examines the possibility of using a combination of communication theory and cultural approaches to consider the link Volunteering – Museum of Conscience – Culture.