The paper represents the basic concepts of the digital economy, reveals the theoretical grounds for its development in Russia, and determines the resulting problems including those related to public consciousness, social psyche, and the management of electronic and human information technologies. The authors emphasize the contradiction between artificial and human intelligence. Particular attention is drawn to the disclosure of the information value theory algorithm in the context of the development of the innovative economy.

The paper considers the problems of life expectancy of disabled people in the capital city (Moscow).

The author analyzes the essence of the concept, scientific approaches and their features for the life expectancy study.

Considering the essence of the ‘factor’ concept, types of factors are systematized from the point of view of the sociological approach, their typology, measurement indicators. The author leads the specific data on the characteristics of a number of objective factors to create a certain social situation, habitat and living conditions of the disabled population. Within the structure of the disabled population the author studies two social groups: pensioners and people with disabilities. In spite of existing two groups of factors: objective and subjective, the main attention in this article is paid to the analysis and typology of objective factors. The author’s system of objective factors allows to analyze the impact of the existing conditions, which form subjective positions and views of the object of sociological research: people with disabilities in capital cities.

The paper is dedicated to the representation of the problems of the state of national health of Russian citizens in the system of social communications on the basis of official statistics of the Russian Federal Service for Statistics.

In the first part of the article, a brief development of views on health problems from the point of view of the dynamics of society development is considered, the importance of national health from the point of view of social communications is revealed, as well as the need for the formation of health as a key factor in the development of the individual in the system of modern relations. In the second part of the article the tendencies of the development of diseases in the Russian Federation by types of diseases are given and their influence on the system of social communications in the key of the social and economic activity of the population is revealed. The third part of the article highlights the problems of HIV development among Russian citizens as the most dangerous disease for national health. The fourth part of the article analyzes the impact of health and social communications on natural population growth and the analysis of various factors on this indicator, highlighting such as changing the nature of social communications, the effectiveness of child health, the total fertility rate and migration processes. The fifth part draws conclusions on the effectiveness of existing mechanisms for improving the state of national health, including the ‘Mother’s Capital’ program, and also provides recommendations for equalizing the indicator of natural population growth and encouraging citizens to conscious and thrifty attitude to health, including using the Internet. Social networks and dating services that are popular in modern changes of social communications in this matter can become an effective way of attracting people’s attention to the existing problem in the sphere of national health.

The authors of the article analyze cross-cultural communication from the viewpoint of social philosophy defining invariant features of cross-cultural communication based on dialogue (Mikhail Bakhtin) and dialect nature of human communication. Theoretical description of the nature of cross-cultural communication is illustrated by live examples of the cultural conflicts borrowed from the history of the Russian diplomacy. Since the consciousness has the communicative nature, whereas cross-cultural understanding is rooted in neuropsychological aspects of cognition, antinomy of “sign-symbol”, the article depicts the mechanisms of speech production and speech perception divided between the strata of consciousness and cognition.

The paper underlines the hermeneutic essence of the intercultural dialogue, which is born through understanding between communicators on the conceptual and semantic level, although more importantly intercultural and civilization dimension in the context of the multipolar world, taking into account global tendencies in socio-economic, ethnocultural, political worldorder of the different countries around the world. Internalization of education, information and telecommunication technologies catalyze intercultural communication, as a result form knowledge society inhabited by ‘homoloquens’. Intensive intercultural contacts quite often give rise to cultural conflicts. The author categorizes this phenomenon by ranging the mistakes, insufficient understanding, embarrassments and conflicts of intercultural communication, reveals in-depth socio-cultural paradigm, axiological, world outlook and religious aspects that cause negative outcomes of intercultural contacts.

Understanding in intercultural dialogue is composed of ethnosociocultural context and psycholinguistic mechanisms of speech perception and speech production. The operational item of understanding is considered to be a code which has a symbolic nature. The article depicts the interconnection between symbol, code, act of communication, consciousness and national world view.

The paper is dedicated to the critical issue related to the sociological analysis of the communicative practices and ethnic code of migrant´s communication technologies of the formation of image of youth in communicative space of the host society. It is especially important today, when European countries seem to be swept by the flow of migrants.
However, the classical understanding of the definition of ‘sociality’ and the influence on the modern concept of ethnic interaction in the youth environment through the prism of communicology is considered quite rare, so it contributes a lot into the study of the object in the field of sociology of management. The study of the ethnic image in the described object field allows analyzing the object at the interdisciplinary level with the use of methods of discourse analysis, as well as characterizing the critical discourse arising between the communities of ethnic migrants and the host society. Particular attention is paid to the communicative code of migrants in the labor sphere, emphasis is placed on the distinctive characteristics of the relevant communicative zones and the value measurement of the position of the migrant as an ‘extras’, whose communicative and status space is directed at monitoring the professional activity series and the main values of the formation of the ethnic image in host society.
When analyzing the structure of the ethnic image, the framework of categories is clarified, the image in the communicative space of the receiving society is modeled from the positions of status and role functions in the labor sphere and the mechanism of interaction and interference of the communicative codes of migrants and the host society is identified, thus determining possible effective methods of research and regulation of ethnic problems of society.

Political culture undergoes changes associated with the virtualization of everyday life and the transformation of publicity that occurs in the context of Internet spaces. The methodological basis of this publication is the theory of the communicative action of Jurgen Habermas. He describes an ideal-typical model of the public sphere, as well as critical limitations for the implementation of political processes in it. The Internet as a new cultural space presents the participants of the political process with a set of opportunities for overproduction of their living space, thus creating new forms of political participation that have the potential, as they develop, to become an alternative to real forms of political participation. In the Internet space, political discussion is of particular importance, as one of the varieties of political communication. The Internet is an environment of mostly textual nature, in which the subject of the discussion has fundamentally different properties. The virtual nature of communication expands the conceptual framework of political participation.

The paper is dedicated to the critical issue of the formation of the Eurasian space at the beginning of the XXI century in conditions of a new economic transformation and destabilization of the world economic, political and cultural space. The author gives the main theoretical views of the major theorists of the Eurasian space, namely N. Danilevsky, V. Soloviev, S. Bulgakov, N. Berdyaev, V. Ernst, E. Trubetskoy, as well as modern geopolitics, such as H. Mackinder and Z. Brzezinski. This paper reveals the process of formation and development of the Eurasian economic space from its inception to the present stage of development. The author analyses the main stages of the formation of the Eurasian economic space and leads different points of view of contemporary political persons directly involved in the political processes. Besides, the author analyzes the possible ways of further cooperation and interaction within the Eurasian Union in the first quarter of the XXI century in various areas of integration development, and gives an expert analysis of the future development of the Eurasian Union.

The paper is dedicated to the tools and methods of political communication (parliamentary poll to the State Duma in 2016). The authors actualize the concept of political PR, emphasize the need for scientific and practical study of this phenomenon relative to youth social groups through sociological research methods. According to the authors, effective PR campaigns are a set of various measures implemented by politicians to promote various kinds of ideas of the state system through the construction of a positive image in the public opinion. The key point in this direction seems to be the influencing nature of information campaigns that create the necessary conditions for a political advantage in the process of various kinds of democratic plebiscites. As a result of the research, the author reveals the most effective ways of pre-election campaigning in the youth environment and outlines the prospects for further study of the problem. When preparing PR campaigns to promote political ideas in the future, potential candidates should focus on meetings with youth social groups, diversify the content so that would be of interest to the audience. In addition, while maintaining conventional strategies, it is necessary to use Internet resources more intensively, and when organizing TV debates, in order to achieve greater efficiency, to actively involve as speakers persons with unquestionable authority in the youth environment.

Contemporary sociology aims at enriching the research potential of information and expanding the communication capabilities of localization of unjustified information standoff. The elaboration of information imperatives for communication as generally valid moral norms is a definition of a set of requirements; the set of requirements of the global community to a new models of international or intergovernmental communications, with the help of which the influence on the ongoing global processes in the conditions of information confrontation and standoff would be possible.

Information reaction and counteraction as a hole affects the use of the information environment, information of individuals and organizations, information circulating in social networks. This does not stay without influencing the life of a certain community, making political or military decisions. Information confrontation does not go without consulting and coordination of the any stakeholders activities which producing and/or using information. Such standoff will certainly force its participants to analyze the consequences of their actions and reactions of opponents. Social technologies of information impact are aimed at preserving the stability of the individual information and communication environment. It is possible through making competent administrative decisions in the conditions of information confrontation or even information warfare.

The paper is dedicated to the influence of digital technologies and multimedia on the formation and development of the social space of a modern city. Digital reproduction of information, multireference of modern information systems exert an implicit influence on the formation of the urban environment and predetermine its perception by social actors – citizens and external audiences. In the context of the approach by A. Lefebvre (‘the right to the city’), information and its accessibility are treated as immanent to the life of a modern civilized city and constitutes the inalienable right of citizens. The author brings up the point of roles distribution in the communicative chain in urban spaces and the role of technical and technological mediators in this process: search engines, mobile operators, urban information resources and databases.

The author dwells upon the meaning of the scientisation of culture that leads to the predominance of discursive over the moral-ethical and artistic-aesthetic. According to the author’s position, such dynamics represents a danger for the future. It is emphasized that science, for all its importance, does not exhaust the human world and spiritual and moral values are no less important for man. In this regard, there is a conceptual narrowness of the economic-centric paradigm, which absolutizes the desire for enrichment in any way.

The paper is dedicated to the analysis of the theoretical aspects of ethnic identity in political and communicative processes in the conditions of development of modern information society. The author has noted specific lines and main types of ethnopolitical communication and its dependence on stratification system with uneven distribution of resources and power between ethnic communities. According to the author, interethnic unranked interactions in political power dispose to achievement of ideological unity and to the establishment of the relations of cooperation, which is crucially important for stabilization of ethnopolitical situation.