The article is devoted to the consideration of the political and legal aspect of the modern museum sphere of Russia. It provides an overview of the regulatory framework of the modern Russian museum sphere, constituting the rules and order of museum discourse. The author shows how the “principle of articulation between a number of discursive events” (according to M. Foucault), which is currently being implemented in the political and legal rhetoric of Russia, lays down, on the one hand, a new design of the national museum discourse, and on the other hand, determines the effects of cultural policy in the domestic and foreign policy contour of political communications of the state. Taking into account the identified contexts, the article defines the following effects of the political and legal dimension of museum discourse: (1) conceptualization and semantization of national security; (2) reproduction of the cultural code for the purposes of sovereign particularism; and (3) integration and collaboration of all actors of cultural policy. In conclusion, the author notes that the existing regulatory and legal order of museum discourse can imperatively generate a network of discursive dimensions of museum discourse in the field of global and national geopolitics in the near future.

This article continues the study of ‘real’ and ‘perceived’ identity and represents the conceptual analysis of the phenomenon of digital twins and alter egos in contemporary media. The study attempts to understand the transformations of identity, which in media practices goes beyond a simple reflection of the subject and acquires its own agency. The focus is laid on the process of transforming digital identity into an independent entity –an autonomous image or digital alter ego capable of functioning independently. Drawing on classical philosophy (Platonic eidos, Hegel’s approach to the ‘thing-in-itself’ and its representation) allows to identify the ontological foundations of the discrepancy between the subject and their digital projections. Baudrillard’s concepts of simulacrum and Deleuze’s rhizome expand the scope of the analysis, allowing us to describe the digital media space as an autonomous reality where representations not only reflect but also replace the ‘real’. The analysis demonstrates that in contemporary media, digital projections of personality go beyond representation and begin to function as active actors in political / public discourse.

The development of working hypotheses, search and selection of relevant studies for comparative analysis were conducted using ChatGPT (OpenAI). Data validation, interpretation, and conceptual analysis were accordingly realized by the author.

The article presents the results of representative study of the multimedia behavior of the Russian audience conducted in 2022. The data reflects the characteristics of media consumption at the beginning of the current historical period associated with changes in a number of key constants of social life. The cluster and discriminant analysis procedures help to identify five statistically stable, internally homogeneous and different typological groups (clusters) in the audience structure. The basis for cluster differentiation employed various media ‘repertoires’ of the audience: sets and durations of media use, and their components – TV channels, radio stations, social networks, video aggregators, online publications, and other sources. Among the socio-demographic characteristics, the most significant differentiating feature of clusters is age. According to the results, in the total time of media use, about 60% was spent on online media (social networks, video content aggregators and other Internet resources), the rest was spent on traditional media (primarily television). The results of the typological analysis allow to assess the distribution of contact time in audience clusters with news and socio-political content reflecting the official Russian information agenda. The news sources of most cluster groups are differed from one another and have low overlapping. In the context of increasing tensions in the international relations and the growing information confrontation, this leads to the complication of media agenda.

The article is devoted to the study of the representation of Russia in the mass media of Turkey and the United Arab Emirates in the context of discussions around the BRICS+ format. The research problem lies in the insufficient exploration of the specific peculiarities of Russia’s media image formation within the BRICS+ framework in countries that occupy different positions in relation to the association — as a full member (UAE) and as a potential participant (Turkey). The empirical base of the study consists of materials published on the official websites of Hürriyet, Anadolu Agency, Al Arabiya, Khaleej Times, The National, and Gulf News during the period from January 1, 2024 to January 1, 2025. The chronological scope is determined by Russia’s BRICS+ chairmanship. The study is structured around research questions that serve to achieve the stated purpose. Methodologically, it employs comparative content analysis with elements of sentiment analysis; the model comprises five criteria: thematic distribution, actor personalization, publication tonality, presence of evaluative judgments by authors, and inclusion of quotes from official representatives. The results reveal both common elements of media representation and divergences shaped by national and institutional characteristics of the respective media systems. Based on these results, the article outlines possible directions for optimizing public communication strategies aimed at ensuring a sustainable presence in the media agenda and increasing the manageability of tonality.

The paper represents the results of the diagnostics of the media field in reflecting the issues of professional socialization of young people. The relevance of the study is conditioned by the current tasks in education and is associated with the transformation of employment and career development practices. The methodology includes the system approach, discourse analysis and a comparative method. The empirical study is conducted on the basis of media and social network materials from 2023 to 2025 as represented in Medialogy and Popsters. The results demonstrate uneven media activity, obvious seasonality of  interest and low engagement of users in social networks. The article identifies factors that determine the specifics of covering career guidance issues in regional media discourse. This allows us to draw a conclusion about the fragmentation of the media field in covering the professional socialization of young people, emphasizing the need to systematize and intensify communication strategies in this area.

The article considers the issue of the communicative interactions’ transformation within private organizations in response to artificial intelligence integration into the management cycle. Given the inevitability of AI adoption for maintaining competitive advantage, companies confront previously unobserved negative consequences for internal communication, which were absent in traditional management frameworks and thus remain understudied. The relevance of this study stems from the lack of systematic reflection on the implications of AI implementation for organizational communication processes. Consequently, the author attempts to analyze these effects based on existing empirical evidence.  The study draws on empirical data from public reports of international corporations (e.g., Amazon, Haier), consulting firms (e.g., McKinsey, Gartner), and specialized research institutions (e.g., MIT Sloan). Several key trends were identified: a shift toward decentralized communication models, hybrid interaction formats, gamification of workflows, and the application of biometric technologies for personalized engagement. The author highlights major associated risks, including: algorithmic bias against employees, dehumanization of labor, cybersecurity threats, cultural fragmentation, asynchronous environments conflicts, social isolation of employees, job cuts, the need for continuous motivation systems, monitoring, and communication standards improvement. Mitigating these effects involves creating adequate regulatory frameworks and clarifying corporate values, as modern management is taking on the characteristics of a hybrid discipline focused on integrating technological efficiency and social engagement. Under these circumstances, employees at various levels are expected not only to develop digital literacy but also to be prepared to regularly reassess management principles.

The article examines the problems of communication between the state and the scientific community in the context of the transition to sustainable development in the Republic of Kazakhstan. The sustainability transition requires the alignment of economic, environmental, and social goals. However, in the Kazakhstani case, this process is complicated by the weak institutionalization of the role of science and the fragmented nature of cross-sectoral communication. The theoretical framework of the analysis includes the coevolutionary paradigm, transition theory, and actor-network theory, which allow sustainable development to be interpreted as the outcome of complex interactions among actors and networks. Additionally, the Multi-Level Perspective (MLP) and Multi-Actor Perspective (MAP) approaches are employed, highlighting the need for synchronization of processes across different levels and among various stakeholder groups. The empirical basis of the study includes Kazakhstan’s strategic documents, statistical data, and the results of an expert survey. The findings reveal that science is largely perceived as a data provider, feedback mechanisms remain episodic, and there are no consistent social indicators within the ESG framework. At the same time, positive developments have been observed: the establishment of expert centers, the integration of the Sustainable Development Goals (SDGs) into strategic planning, the expansion of ESG practices, and the creation of public–expert councils. The study concludes that the success of Kazakhstan’s sustainability transition depends on the institutionalization of communication between government and science, the adoption of process-oriented models of interaction, and the development of a value-based consensus.

Modern universities operate under the conditions of global digital transformation, which radically reshapes academic practices and introduces new requirements for the organization of educational processes. One of the key dimensions of these changes is communication, which shapes students’ academic experience, influences their engagement in educational practices, and becomes an important factor of academic development. The relevance of this article lies in the ambivalent impact of digitalization processes on the effectiveness of communication in the contemporary educational environment. Using German universities as a case study, the article demonstrates that digitalization provides automated feedback and flexible interaction, but also entails risks of replacing traditional forms of dialogue with procedural signals and metrics, thereby reducing the degree of personal contact. Transformations of academic communication in German higher education under conditions of digitalization are analyzed based on data from a student survey (N=442) conducted by the author in July and August 2025. The results show that the digital learning environment, on the one hand, expands access to information and formalized feedback channels, but on the other, leads to several risks: reducing communication to operational quality indicators, fragmentary information delivery, emotional distance, and unequal access to participation channels. Students emphasize the lack of personal interaction, empathy, and support, as well as limited opportunities for involvement in productive academic practices. These findings suggest that digitalization should be viewed as a significant factor in the transformation of the socio-communicative space of the university.

Forecasts of the development of employment trends, employment of potential labor, and migration flows are currently of particular interest in light of the large-scale initiatives undertaken by the state as part of the new national project «Personnel». In the context of insufficient completeness of statistical information related to the objective difficulties of determining the total population, its gender and age structure, the number of economically active population, and information about the economic activities of economic entities in the territories of the reunified regions, the expert opinion of specialists from the employment centers of the Rostov Region as an integration hub and the reunified territories of the Russian Federation is of scientific value. The article presents the results of an expert survey conducted by specialists from employment centers in the Rostov Region, the Donetsk and Lugansk People’s Republics, and the Zaporizhzhia and Kherson Regions. The author team conducted a content analysis of the experts’ responses to open-ended questions on the development of regional labor markets over a five-year period. The analysis of the narratives revealed key expectations, concerns, and trends that will shape the regional labor and migration landscape. 

The article is devoted to the consideration of the thesaurus of cumulative cultural evolution as a communicative model of scientific convergence, ensuring the integration of natural scientific and humanitarian knowledge in the context of modern technological transition. The research problem consists in is the absence of universal conceptual tools that can ensure the alignment of disciplinary languages and the creation of a common semantic field for interdisciplinary communications. The methodological framework combines evolutionary constructivism, which interprets the development of knowledge as a process of active meaning-making, and constructive realism in interpretation of Vyacheslav Stepin, which emphasizes the necessity of correlating cognitive constructions with the objective structures of reality. The results show that the thesaurus of cumulative cultural evolution functions as a cognitive map of interdisciplinary connections, a tool for integrating the humanities and natural sciences, and also forms a kind of ontological focus of scientific communication. Particular attention is given to the concepts of the noosphere and ascending evolution, which provide a worldview foundation for reconciling scientific discourses. In conclusion the author suggests the thesaurus a model of scientific convergence, which may have prospects for application in communication studies, digital humanities, and the development of communicative strategies for the future of Russia.

This article represents the analysis of the images of scientists and inventors in 26 Russian and foreign animated cartoons (1965–2024). The study is based on structural and interpretive approaches to image analysis, axiological, hermeneutic, semiotic, discourse, and traditional document analysis. The premise is that the translated images form the value of knowledge and interest in science. The visual component of the characters, often stereotypical, is an important means of demonstrating the personal qualities of the hero, as well as his goals and the specifics of scientific activity. Domestic (Russian) cartoons often depict scientists ambiguously: despite their desire to benefit society, their eccentric appearance makes the characters unattractive. In some characters, the national originality of the scientist’s image is traced, which makes the image more interesting to children. Passion for work, careful attention to calculations, optimism, hard work, determination – these are the qualities present in the heroes of cartoons. The values of knowledge, science, ideas, discoveries are important for the heroes. At the same time, the goals of their activities can be aimed both at the benefit of society, and at achieving personal interests. On the other hand, foreign cartoons more often feature characters whose scientific research is combined with a desire to achieve material well-being. The study confirms the assumption that the images of scientists and inventors are an integral element of children’s research culture, thereby shaping the attitudes and values o f the younger generation capable to solve non-trivial problems and adequately cope with the issues of modern society in the future.

This article examines the mediatization of politics and the political space. To get a detailed understanding of the mediatization of politics, various cases are analyzed in different contextual conditions, when politics adapts to the logic of media development under specific conditions. The mediatization of politics is a complex process closely related to the presence of media studies in society and the political sphere. It differs from the idea of “mediation” – the natural, predetermined mission of the media to convey meaning from communicators to the target audience. The mediatization of politics makes it possible to expand the access of the population to the system of political power, in which the media become not just an intermediary between the government and the population, but turn into a subject of political governance. The expansion of the media’s role in this process is facilitated by the development of the inclusivity of new media. The article examines the evolution of the concepts of “inclusion” and “media inclusion”, the formation of a culture of inclusivity.