This paper highlights the results of a study on the topic “Transformation of revenue of enterprises in the publishing industry of the Russian Federation (media companies, publishing houses) in 2022 and the digital competencies of editorial offices”. Theoretical and applied methods used: statistical and economic analysis of data, synthesis, empirical and analytical generalization, and interviewing publishing business executives (periodical press segment). No of publishing houses participated in the interview from different cities of Russia – 152. Based on the study the authors propose an overview of the currenct state of affairs and outline the main trends in the development of the Russian periodical press as an industry, including its active digital transformation and prospects. At the end and based on thecollected data the authors formulate the recommendations for the further successful functioning of the periodicals. 

The paper represents the results of the analysis of publications devoted to the coverage of medical tourism in Russia. The study period is limited from the beginning of the special military operation until the end of 2022. The selection of publications was made in the Yandex news aggregator and the Medialogy database. The article compares the measurements received in the beginning and at the end of the period (February – December 2022). The obtained results are a part of a panel study dedicated to media coverage of the healthcare system in Russia and can be used to adjust the information field by relevant structures.

This paper focuses on identifying the explanatory potential of certain philosophical and socio-humanitarian concepts in explaining the mechanisms of modern information warfare within the framework of sign-symbolic and cultural-semiotic approaches. The paper represents the concepts of symbolic violence by Pierre Bourdieu, the unconscious and divided subject by Jacques Lacan and cultural expansion by Roland Posner. A related task is to clarify the author’s position regarding the definition of the concept of information war as well as the classification and specifics of today’s information war. The main research method is a discursive analysis of relevant philosophical and social-humanitarian scientific texts, as well as projecting the results of this analysis onto modern information and communication practice. 

As part of import substitution and the need to take a leading position in the production of medicines in the Russian pharmaceutical industry, clinical trials of drugs using mobile technologies are beginning to be carried out. Technological changes are accompanied by a transformation in the relationship between the doctor and the patient, where the patient becomes an active rather than a passive participant in the process. The key factors in the effectiveness of interaction are trust in the doctor and the degree of satisfaction with the healthcare system. In clinical trials using mobile technologies, the doctor-patient dyad is significantly expanded and includes the staff of the sponsoring organization, researchers who collect information about the participant’s condition using a mobile device, the participant reporting his/her conditions through mobile device, as well as family and medical staff providing additional information about the participant. It is necessary to study the factors of trust to health care provider in non-personal interaction and building the grounds to motivate doctors’ and patients’ usage of mobile technologies. The usage of mobile technologies makes it possible to reduce the “professional burnout syndrome” of health care providers from the repetitive nature of communication and replace it with digital technologies; makes it possible to receive information online and feedback from patients; increases adherence to treatment and adherence to doctor’s recommendations. The benefits of constant contact between the doctor and the patient through mobile technologies will contribute to building more trust in their interaction and increase satisfaction of the population with the quality of medical services. 

The institution of elections ensures the free expression of the citizens’ will. However, the electoral system in Russia is going through a difficult period faced with the need to adapt to the current global reality and the growing influence of network communications. Its modernization will largely depend on understanding its history. The purpose of this manuscript is to provide a comprehensive historical and political analysis of the development of the electoral system in modern Russia. The results show that the current electoral institution had a significant impact on the formation and consolidation of the Russian political system at the beginning of the 21st century and on overcoming the consequences of the post-Soviet political transformation. The paper offers a review of the key approaches to overcoming the current problems of the electoral system, including the introduction of modern information and communication technologies into the electoral process, as well as issues of consolidating these technologies, electronic voting mechanisms and digital communications in Russian electoral law. 

This article analyses the potential of the media in modeling different political processes. It examines theoretical aspects of media influence in instigating revolutionary and destabilising events and describes the key communicative-psychological tools of influence. The article also analyses the specifics of media policy to reinforce protest sentiments in Iran during the recent mass demonstrations. It describes in details the role and strategy of the media in the context of the Arab Spring, using the revolutionary events in Egypt and other Arab countries as an example. The article concludes that the media, including the “new media”, actively using Internet platforms and social media, plays an increasingly important role in shaping public opinion for certain political purposes. 

The topic of the article is determined by the growing attention to the origins of the formation of culture and its reflection in various architectural forms, as well as by the desire to preserve the small towns in Russia. The focus put on the cultural potential of such cities will create the basis for the development of tourism within the country and economic growth. Modern processes of globalization, erasing geographical boundaries, cause irreparable damage to the cultural sovereignty of the places. In this regard, to revive small towns in Russia it is necessary to carry out comprehensive measures at the federal and regional levels, as well as the comprehensive interdisciplinary research in this area. The manuscript analyzes the cultural identity of the small town of Ostashkov (Tver Oblast, Russia) based on an analysis of the state of the urban environment and its public spaces. To preserve the cultural identity and originality of the city, the author proposes a communication campaign based on territorial branding aimed at increasing the level of patriotism, stimulating the consumption of local products, increasing the recognition of the region and its tourist attractiveness. When implementing a communication campaign, it is necessary to take into account the individual psychological, socio-psychological characteristics of the main segments of the target audience, and overcome cultural, organizational and other barriers. As part of a communication campaign to preserve the cultural identity of the city, the author proposes to integrate the available historical information about the city of Ostashkov, its geographical location and city symbols to promote the brand of the small city. 

Traditional values of Confucianism are perceived as the binding foundation for all sectors of society and social institutions in China – both in the past and in present. Communicativeness is interpreted from the point of view of values that go back to the centuries-old history of China, rather than from the point of view of new digital technologies that play supporting role. The common principles of interaction learned, understood and adopted by all members of society make it possible to develop universal value-institutionalized practices that are introduced into communication between people and organizations on a newly emerging technological basis. The traditional values of Confucianism are being revived after a period of oblivion and acquiring a binding meaning in public communications, significantly contributing to the maintenance of social stability. To ensure social stability on such grounds, the authors consider it is necessary to observe traditional moral and value guidelines in the subjects of communication themselves, especially when they implement the functions of solidarity and coordination of communications between all subjects and objects of this process. The authors outline the following criteria for the effectiveness of social communications based on traditional values: (1) cognitive – unity of understanding of generally accepted values; (2) traditional – preservation of the original meaning and purpose of value systems ; (3) technological – the ability to preserve the original value essence in the shell of new communication technologies. At the end, the authors offer a framework vision of the communicative traditionalist-value mechanism for maintaining social stability and criteria for its effectiveness with the prospect of developing an approach to identifying the communicative capabilities of traditional values in order to maintain social stability. The authors’ reflections and conclusions are accompanied by examples of communication practices in Chinese society of the past and in present. 

The object of the study is the investment in human capital. Subject – new forms of investment in human capital in modern conditions. The purpose of the study is to determine the factors influencing the diffusion of innovations and digital technologies on the effectiveness of investments in human capital. The research is based on general scientific methods and a review of foreign scientific literature. As a result of the study the authors declare the necessity of accumulation of human capital and optimization of its use to provide the economic development of organizations, regions and the country as a whole in modern conditions. The development of information and communication technologies leads to an increase in the role of human capital, including its convergent components: physical capital; intellectual human resources and organizational capital. At the same time, there is an urgent need to conduct an inventory of human resources at the level of organizations and local government. Such transformations are possible only through continuous improvement of the quality of educational potential, which will help maintain the quality of human capital indicators in the relevant entities at the proper level. It is concluded that human resources, when developed and properly used, easily converge with each other, which contributes to the rapid accumulation of human capital. Investments in a changing socio-economic environment, saturated with digital technologies and elements of artificial intelligence that ensure faster monetization and practical application of human capital. 

The article examines the theoretical and methodological understanding of the transformation of the axiological background in media discourse, influenced by mediatization and globalization. The multiplicity of opinions within the media audience arises from the increasing popularity of transnational media conglomerates’ information products. In the context of cross-border socio-political processes, the cross-cultural interaction among media audience participants leads to clashes of values during online media discourse. This article suggests exploring the concept of a “transnational audience” and its components through a meta-analysis of the research base. The authors assert that adopting a transnational approach to studying the media audience will enable an examination of the value background of media discourse within the context of global socio-political processes. 

The paper is dedicated to the sociological analysis of social technologies applied for creating a positive image of public security authorities. The authors substantiate the expediency of using a socio-technological approach to the formation of the image of security authorities, ensuring the selection of relevant and adequate content for various target groups and audiences. Besides, the text represents the components of the image creation that allows us to algorithmize this process, that is, to determine its main directions that, taken together, can lead to an improvement in the image of public security authorities: segmentation – identifying target groups of the population differentiated based on their attitude towards internal affairs bodies and having different social attitudes and expectations; positioning – determining attributes that will directly affect the formation of the image of internal affairs bodies in various segmented groups; design – the formation of an integral characteristic, including the mythological, virtual-stereotypical and concrete levels at which the analysis and selection of certain archetypes, symbolic images suitable for the modern situation takes place, the development of desirable social actions of department employees; rooting – the final consolidation and fixation of the image of the department in the minds of the population. 

This paper represents the analysis of the place and role of the Russian-language media abroad, in particular in Germany, for various types of diasporas, especially for the Russian diaspora. The author provides the classification of types of media used by the Russian diaspora (television, Internet, printed newspapers and radio), and the list of specific features of media use among people with a migration background. The analysis is based on v ARD/ZDF study “Media and Migrants” and the revies of various authors in the relevant field. At the end the author shares his opinion on the prospects for the development of the Russian-language media in Germany.