Social media refers to apps or websites that allow its users to connect and exchange data via the Internet. The rise of social media platforms has created great opportunities for open science, including exchanging scientific knowledge and communicating in more interactive ways between researchers and with the general population. Therefore, scientists are increasingly using multiple platforms of social media for communication in science. Through a content analysis of related articles published in academic journals, this paper would offer an overview of how scientists have been using various social media platforms for science communication purpose. A review of existing literature revealed that over the past decade, several social media platforms have been used to disseminate the research results outside of academia and increase public engagement. Besides, scientists also use social media to create scholarly connections, share and discuss their research findings and ideas with the scientific community across the globe, as well as to stay update with changes in science communication. Facebook, Twitter, ResearchGate, Academia.edu, and blogs are the most commonly used platforms by scientists. The current paper can help better understand how scientists are currently using social media as a medium for communication inside and outside the scientific world.

The paper is dedicated to the blogosphere as a means of communication in the conditions of modern media reality. The author states, that the blogs perform not only a function of interpersonal communication, but also an information function, approaching traditional mass media in this vein. They allow to search, distribute and discuss information on any topic, and business or political information is no exception. In this regard, many companies and major players in the global and domestic markets have turned their attention to this tool for interacting with the audience, developing their own social networks and blog sites and actively cooperating with popular bloggers, experts and opinion leaders as part of image building and reputation improvement, countering information challenges, promoting services and products. It is noted that the blogosphere in comparison with traditional media has a number of advantages: mobility, dynamism, nativity, and quick feedback. The possibilities of the blogosphere operating in a unique hyper-genre – a symbiosis of textual, visual and audio information are discussed. At the end, the author substantiates the necessity of studying the role of the blogosphere in the system of business and political communication, the principles and mechanisms of its influence and development.

The paper represents the study of the transformation of the functions of money in the conditions of digitalization of the economy. The authors describe the main functions of money, which were considered basic for a long period of time and consider specific examples reflecting the functions of money from the point of view of socio-economic analysis. The key indicators that allow analyzing the functions of money are both sociological, such as confidence in monetary institutions, and economic – such as the speed of money circulation, which allows a multidimensional analysis to obtain data that are more extensive. An emphasis is laid on is the study of modern conditions. The authors describe the main structural and systemic shifts that contributed to the transformation of the functions of modern money, and reveal that changes in functions of money affect the state of other functions, which confirms the statement that the functions of money are in the same system and affect each other. New functions of money were identified and described, which were formed in the process of transformations of the socio-economic sphere and began to reflect specific aspects that are affected in the process of using such an instrument as money. In the final part of the article, the authors make an assumption on further development of these functions.

The article discusses the Russian practice of promoting food delivery services during the COVID-19 pandemic. The study is based on the analysis of documents with elements of statistical and comparative analysis. The authors attempted to collect and systematize data on the use of communication tools by business enterprises during the lockdown period. The article presents data from various studies of the food retail market and the delivery of ready-made food in Russia. As a result of this study, the authors come to the following conclusions: (1) websites and applications of delivery services have become the main platforms of interacting with the audience, which in turn have become a separate object for promotion; (2) major market players managed to shape public opinion on delivery services, a new type of consumer behavior and people’s habits through communication. The study also showed an increase of GR in the communication activities of companies during the pandemic. One of the most popular communication tools that ensure the interaction between business and government has become regular offline and online meetings of entrepreneurs and heads of executive power at various levels.

The paper examines the socialization of Islam in the context of geopolitical processes with an emphasis on the socio-cultural component of interstate interactions in Central Asia. Based on a review of the current state of the processes of religious socialization and religious policy in the Central Asian republics, the authors conclude that these processes in the countries of the region within the framework of the EAEU are most productive when using new communicative approaches that allow stopping destructive and radical religious trends, rather than hushing them up, or ignoring. The uniqueness of the new socialization of Islam as an unconditional communicative interstate mechanism for containing radical Islamic movements lies in the fact that for the first time an idea is being implemented that involves solving the problem of terrorism and extremism, not related to the ban on religious organizations and the use of force. The authors emphasize the need for a correct, active and consistent use of the religious component in interstate integration interactions in the social space of Central Asia. This is especially important when using digital methods of interaction with actors of social action in the context of hybrid communications and the exacerbation of the geopolitical situation.

The article discusses new communication trends in education and reveals major trends in the media sphere, in particular, new data transfer rates, the use of artificial intelligence, the digital revolution in educational formats. The authors note that innovative technologies play an important role in the development of a culture of learning and open up new opportunities for professional development. These should increase the efficiency of the educational process, offer flexibility in the methods of obtaining knowledge, reveal in a new way the potential and social role of the teacher, acting in a new educational paradigm. The digitalization of the educational process, the inclusion of virtual technologies and artificial intelligence in the development of knowledge, the development of software are turning into a new educational industry, becoming a factor that effectively influences the depth of knowledge acquisition and determines the development dynamics of modern advanced universities and ed-tech companies. Based on the analysis of the recent publications and the following universal socio-cultural study with the participation of scientists from Russia, Kazakhstan and the international research company Ipsos – Сomcon, the authors outline key communication trends and scenarios for the development of education using digital technologies and artificial intelligence in the foreseeable future.

The development of new digital technologies provides an opportunity to create new business models and improve not only economic, but also socio-cultural and political processes. The development of the digital media space involves the construction and functioning of a new digital hybrid real-virtual structure. Digitalization in the modern sociopolitical reality acts, on the one hand, as a phenomenon of society’s vital activity (digital values, technological ideas and images, digital architecture and hardware, digital culture, interactive forms and models of interaction, etc.); and, on the other hand, as a process of quantitative and qualitative changes in the social system stem reflecting the transition from one type of socio-political relations to a fundamentally different one. The development of new digital media technologies expands the capabilities of state and non-state actors. One of the most important components in a digital society is the ability to generate new digital technologies. In a dramatically transforming global landscape, differences in interests, values and concepts of the global order are deepening, which sharply worsen any expectations of a sustainable partnership between countries, a reset or a significant improvement in interconnections. A special role in the formation of global power-management relations is now played by Russia, China, and the United States.

The current situation in single-industry towns of the Ural Federal District has long suggested the need to build and implement a strategy for sociological support of work and search for public practices of Public Chambers in municipalities. Hence, the purpose of this study was to develop and substantiate a more advanced model of sociological support for the activities of the Public Chamber for the formation of public opinion in the municipal territory, understanding of the authorities of its usefulness, which, as a result, will significantly simplify the procedures for discussing projects for the formation of a comfortable urban environment and other projects to address issues of life support of the municipality by representatives of the socio-territorial community. The novelty of the material is characterized by the use of reflexive practices of the concept of “Good Governance” in building a model of “Effective Governance” for establishing communication processes, cooperation, and involving the population in the process of power management through the Public Chamber at the municipal level. Using the levels of civic engagement established by the citizen engagement standard, the institutional functions of the Public Chamber for the formation of public opinion, its institutional functions are specified as new formats for citizen engagement. An additional constructivist function is proposed: the formation, as a result of the manifestation of civil initiatives, of new social structures from public opinion leaders such as: public councils, city councils, possible communities, territorial self-government bodies subordinate to the Public Chambers of municipalities (as part of them), which is of interest in the study and clarification as another additional institutional function for the formation of public opinion and the involvement of citizens in resolving issues of local governments. On the basis of the experiment conducted on the territory of the municipality (Sverdlovsk region, 2021), the author formulates the new formats for the involvement of the citizens, and develops recommendations for local authorities that would contribute to the establishment of communication processes, cooperation, and further involvement of the citizens in the process of managing power by the population at the municipal level.

The article is devoted to the analysis of the phenomena of postmodern culture, confirming the validity of the concept of “society of experiences”, and describes the processes of increasing the significance and value of the affective in all spheres of culture, as well as the results of these processes. The author analyses the hypothesis of the paradox of combining individual anhedonia and an increased degree of social and textual emotionality is discussed, and gives interpretation to the theses expressed by modern sociologists and philosophers G. Schulze, A. Requitz, E. Illuz, P.Y. Aronson. The article is based on a philosophical and anthropological study of emotions that deal with sensations and modern practices of behavioral, textual, aesthetic design of affects. In contrast to the widespread concept of determining the emotionalization of culture solely by economic factors, the author of the article expands the list of reasons and conditions for emotions to enter the epicenter of socio-cultural processes. As a conclusion, the transformation of emotional styles in culture that occurred under the influence of the expansion of screen technologies is stated, and modernity is represented as an era of “emotionalization” and “psychologization”.

The article discusses from the standpoint of the anthropological method the problematic aspects of the formation of a person’s personality within the political, economic, socio-cultural trends of the formation and development of the human community along the upward and downward vectors of socialization. The important role in this multidimensional process of media communication (print, electronic, network) fluctuations in the direction of personal spiritual and practical «order» or «chaos» is determined on the basis of the synergetic method. Verbal, visual, digital technologies of the formative impact of the public sphere on the bio-socio-psychogenesis of a person are qualified within the framework of the functional method with the advent of a new personality substructure – infogenesis. Using the method of determination the author reveals the information and communication conditionality of the forms of consciousness and behavior of the individual by the specifics of the vital environment (work, life, leisure) – political-centric, economic-centric, sociocultural-centric. Based on the system method, he proposes a schematic classification of the personality formed by media communication influence along a spiral line of progress: Political Man – Economic Man – Information Man – Sociocultural Man.

The article suggests the author’s approach to the conceptualization of the concept of “media inclusion” in the managerial aspect, which is dictated, firstly, by the absence of this term as a whole and separately of the concept of “inclusion” in domestic media studies, and, secondly, by the presence of a large body of work on the inclusion of certain types of media in the social space, which requires its own understanding. The author (1) reveals the sources of the emergence and specificity of new media in the framework of managerial discourse; (2) notes the features of the use of the concept of inclusion in the scientific lexicon; (3) shows the the specifics of considering inclusion in the media and the effectiveness of media in domestic and foreign science; and (4) conceptualizes the media inclusion from managerial the point. The methodological basis of the research is the work of F.I. Sharkov and V.V. Silkin on the genesis of the sociology of media space, which presents sociological tools for the study of the inclusion of media in social space and media space as a set of fields that unite individuals in the social information space. The author’s concept of media inclusion is based on a comprehensive study of media inclusion as a paradigm in already existing social processes at the management level.

The object of the study is the recreational and tourist complex of the city of Sochi (Big Sochi), the subject includes the tools for developing the recreational and tourist potential of this city. Based on statistics, analytical materials of research organizations and indicators of tourist rankings, the authors systematize the tools for developing the tourist attractiveness of Sochi and the Krasnodar Krai. It has been revealed that for the rimebeing financial and investment instruments remain the key tools for developing the tourist attractiveness of Sochi with relatively low involvement of the local population and businesses, and, until recently, little information support for existing federal, municipal programs and initiatives. Though in the last 10 years the financial indicators of the development of the resort city remained at a fairly high level and showed positive dynamics due to the popularity of the Olympic Games, and later due to the reduction in opportunities for foreign holidays for Russian tourists due to the pandemic, and further sanction restrictions for travelling, it seems to be an obvious necessity to develop the tourist attractiveness and the actual identity of the region, as well as to elaborate clear and comprehensive programs to promote the competitive advantages of this territory. This assumption is based on the understanding of the potential of the territory as the totality of all available resources and means of their activation, including a recognizable brand adequate to the opportunities and advantages of the region and tools to promote the competitive advantages of Greater Sochi for internal and external audiences. Given that the city has historically been a symbol of summer holidays and sanatorium-resort therapy, as well as truly unique natural and cultural resources of the location, and taking into account the analysis of the methodological framework and international practice carried out by the authors, this approach seems rational and justified.