The innovative economy not only opens horizons for the rapid development of social communications and communication technologies, but also gives rise to new, sometimes unexpected problems associated with new media, digital ethics and artificial intelligence. The article represents an attempt to conceptually analyze the most discussed trends in the media and in scientific periodicals, i.e.: development of artificial intelligence; concentration of efforts on social online platforms; creative content as a driver of ROI indicators. The authors rely on the results of surveys (2024-2025) and subsequent content analysis of the statements by representatives of the professional community related to the assessment of various generative systems. The analysis revealed respondents' concerns about a significant decrease in the level of trust in texts; some of the responses reveal problems related to the moral, ethical and legal aspects of using artificial intelligence in content generation, such as changes in the traditional understanding of copyright, liability, unoriginal content, plagiarism, etc.

The article identifies chronotope dominants of the BANI world in various formats of public communications and public relations. An appeal to the chronotope theory as a semantic category allows to see what cultural and ideological meanings are broadcast by the PR community in the space–time paradigm of the fragile, anxious, nonlinear, incomprehensible BANI world. To identify chronotope dominants, the author refers to the materials of the Medialogia company – the winners of the Info-reason annual competition actively supported in the media and social media. The analysis base opens in 2020 as a the starting point of the BANI world, and includes 97 PR campaigns reflected in more than 50 thousand messages in Russian media. The study shows that the category of space in the media is deployed in three directions, these are: (1) the geographical expanses of Russia, emphasizing the value and integrity of the state, (2) the digital world, and (3) the cosmic space. The temporal vector is focused primarily on the present days, which emphasizes the gap in the time vector of the BANI world. The specificity of the chronotope of PR practice indicates that its presentation in the media and social media is fragmentary and superficial. This gap can be eliminated in the course of the transition of journalism to a new level of understanding of social events. According to the author, the system approach, meaningfulness, predictability in the media will help to neutralize the challenges of the BANI world.

Communications on climate change have undergone a certain transformation since this issue acquired a political character. In this article, the author examines the evolution of research on this issue. The analysis reveals a gradual shift from a risk-oriented approach to assessing environmental events to preventive and precautionary measures to preserve public health. The study of the impact of climate change on human health is mainly traced in the scientific literature or is part of adaptation plans. After the COVID-19 pandemic, this area began to appear in the broad information space, but has not yet become as significant as, for example, the transition to a low-carbon economy. The main entity promoting the climate agenda is the Intergovernmental Panel on Climate Change (IPCC), which relies on the results of scientific research. Its key objective is to involve a wide range of people in the climate agenda and activate internal attitudes on the need to implement specific actions. An empirical analysis of official statements by the Russian Government, conducted from January 2021 to January 2025, emphasizes the importance of the topic as part of the negotiation process. The main focus is on the transition to a low-carbohydrate economy, the topic of health care is not the leading one. At the same time, representatives of the Russian scientific community are actively working in this direction, noting both the most vulnerable groups of the population and the subjects of the Russian Federation exposed to these risks.

The study was inspired by the increasing influence of China in the international political and economic space and the task of shaping its national image in the media. In the context of the development of bilateral relations between Russia and China, the mechanisms of representing the image of China in the Russian media are of particular importance for both Chinese and Russian colleagues. The author has applied structural and functional analysis, case study and content analysis, for which has chosen TASS and RIA Novosti news agencies and the materials about China published in the period from 2014 to 2023. The emphasis is laid on the analysis of the subject matter, tonality and the main trends in Russian media reports about China, the features of such reports and changes in their focus and continuity, and the generalized media image of the country in representation of Russian media.

The media space of Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan in the context of globalization and digitalization of information flows is changing in accordance with common patterns of development, while facing similar challenges. Political expediency forces the authorities of these countries to search for an optimal model of the media system that takes into account the balance in ensuring democratic freedoms and establishing sufficient control over the information space to maintain the stability of the political regime. An attempt is made to give a concise but comprehensive description of the state of the media systems and the methods of regulation of these in each country of the the region. The results of research provide the summarized data on local mass media as a whole and by sectors – press, television and radio broadcasting, advertising, telecommunications, and online media, and outlines the ratio of foreign media in each of the post-soviet countries. At the end, the author introduces quantitative and qualitative characteristics of the media systems of the post-soviet Central Asian states.

The is dedicated to the problem of an increasing amount of unreliable information in new media, where verification of information is often formal and generally inferior to professional media. Inaccurate, of false information is considered to be information that does not correspond to reality; information indicating facts that did not exist in reality or did not exist in the form represented in media. Based on the review of theoretical sources in comparison with statistical data and regulatory documents that institutionalize the practices of preventing disinformation and crimes committed with the help of information and communication technologies, the authors identify forms of unreliable information in new media: fake identities, trolls, manipulation of algorithms, bots in social networks, distorted visual images and memes.

The article is devoted to the study of transmedia learning in the context of its integration into the educational process. The text is based on the assumption of significant opportunities for transmedia narrative not only in the field of culture, but also in education. Transmedia narration is regarded as a way to increase the level of academic achievement and acquisition of new competencies by students. The objective of the study consisted in the development of comprehensive understanding of the phenomenon of transmedia learning, and beyond that, in identifying its potential in shaping social interactions and knowledge sharing. To achieve it, the author reviewed theoretical sources, existing definitions and methodological approaches to the organization of transmedia learning. This enabled the development of a generalized definition of transmedia learning, further identification of the factors and motives for its implementation in the field of education, and substantiation of the role of information technology in teaching.

The article represents the results of a structured study of the concept of working longevity and the role of the media in shaping the social perception of this phenomenon. The author emphasizes such key aspects as motivation of elderly workers, their adaptation of working conditions, the role of state and corporate regulation, and the information support for these initiatives through the media. The empirical part is dedicated to the role of the media in shaping the public perception of working longevity, which seems especially relevant in light of the growing number of elderly workers and changes in the social and economic spheres. The outlined positive and negative narratives show the need in changing existing stereotypes about elderly workers and popularize their professional activity. Particular attention is paid to the examples of successful information campaigns and their potential to change public opinion. Based on the analysis, it is concluded that the introduction of international experience into practice and the use social networks, big data and specialized media projects opens up new prospects for the further development of the concept of working longevity and its social regulation by the tools of media policy and mass media.

The paper represents a new understanding of ressentiment as a social attitude in intergroup relations, which arises against the background of the experience of powerlessness due to the dissonance between the perception of the moral superiority of one’s group over others, and the assessment of the attitude of others towards it as unfair. It is postulated that further empirical research should be focused on diagnosing the content and dynamics of the cognitive, affective, and behavioral components of this social attitude. The study is based on the procedure and results of a written survey of students (n = 200) on the manifestations of the affective component of ressentiment in fragments of critical reviews (N = 21) of Russian films, carried out on the basis of a non-automated version of sentiment analysis with subjective ranking. The results of the study indicate that a number of characteristics of this phenomenon, formulated by scientists without taking into account the differences in the signs of ressentiment in specific social situations, as well as underestimating the specifics of its perception by actors and observers, do not quite correspond to reality. The study has shown that using the example of the technique of selecting associations of emotions and feelings with a color set, interpreted using the Luscher color test, it is possible to apply the indirect method of studying the content of the affective component of ressentiment.

The article is dedicated to the peculiarities of political caricature of the Soviet period and relies on the analysis of the its concept and content. The author endows political caricature with the characteristics of a mirror of society of the epoque, which may be relevant as a historical source that provides information on the social and political agenda of the studied stage of state development. The author pays special attention to the period of the 20-30s of the last century as the golden age of political caricature. Well-known circumstances of the beginning of the last century, the rapidly changing political situation, as well as the need to form the Soviet Man identity, determined the high demand for political caricature as a genre of art that exposes the sharp corners of social relations. Hense, the political citriculture was intended to build the new public consciousness and mood of the masses. These features seem relevant in public life up till nowadays. In particular, it is possible to draw a parallel between the influence of caricature images of the beginning of the last century on public opinion and the current stage of development of caricature images reflecting the political situation, the social context of public relations and many other significant issues of the agenda.

The article is devoted to understanding and assessing the changes occurring in the self-identification of young people under the influence of new media, especially in the regional aspect. The need for such an assessment seems especially relevant in national regions, in particular in light of the tragic events in the Republic of Dagestan in 2023–2024. These events are driven, in some degree, by distortions in the perception of information based on specific socio-cultural and religious characteristics in conditions of a multilingual and multicultural environment. The transfer of mass and social communication to the global network, in addition to objective opportunities for strengthening social ties, has led to a number of issues. The author sees their solution in the field of education and upbringing, namely in the local adaptation of educational practices depending on national and religious affiliation, the commensurability of knowledge with modern requirements, and the role of regional (national) opinion leaders as sources of practically significant knowledge. Given the high susceptibility of Dagestani youth to information disseminated in new media and social networks, the author suggests updating intellectual and educational work with young people, creating a basis for adequate self-identification of the young people who face obvious challenges speaking different languages and having socio-cultural differences within one region. One of the solutions may be the emergence of educational and intellectual platforms that contribute to the creation and development of ideological foundations of young people in order to introduce them to the history, education, science and culture of Dagestan.

The study is dedicated to the deviations of political and administrative elites in the system of state and municipal service. The author has found that the fight against the deviation of “corruption consciousness” at the elite level is largely formal and nominal, while media and information tools are objectively underused. Despite the public demand for a consistent anticorruption policy, its implementation, in the author’s opinion, is complicated by the lack of conditions and motivation of employees outside the corruption component. The author sees a solution to the problem in the development of media and information literacy of state and municipal employees responsible for ensuring the openness of government, national policy in the field of education, culture, information and the media. Media literacy is considered in this regard as a factor in the formation of value attitudes and the fight against corruption deviations, which is partly confirmed by the data of surveys of civil servants.