Interpretation and relationship of the concepts ‘fact’ and ‘meaning’ throughout the 20–21^st centuries has always been in the area of interest of sociologists, philosophers, cultural experts, linguists, lawyers, as well as writers and journalists. At the same time, this connection, outwardly understandable and logical, was perceived as an increasingly complex composition, depending both on the characteristics of human perception and on the targeted modeling of various kinds of messages to target audiences. This article examines the development of these ideas, associated, on the one hand, with the constant difference between facts and meanings; and on the other hand, with the increasing ambivalence in the perception of media content in the conditions of digitalization and mediatization of the information space. The author analyses the prerequisites and modern practice of creating and subsequent application of factual and semantic elements in the composition of content, and explores the dynamic change in the goals and roles of these elements in influencing target audiences. It is stated that, even with the development of fact checking technologies for accuracy and identifying the intentions of the authors of messages, the priority is still the formation of stereotypical attitudes, corresponding to legal norms and ethical standards of the relevant community.

A person perceives the surrounding world through communicative and cognitive processes, where knowledge, emotions, and social norms influence the perception of information about environmental problems. In our opinion, a skillful combination of scientific and environmental communication allows not only to improve the quality of communication, but also to change attitudes towards the environment. We tested this hypothesis by correlating the concepts of environmental and scientific communication presented in Russian and foreign scientific literature, comparing their main characteristics, and identifying the features of interaction. Based on the results of the study, the author comes to the conclusion about the importance of partnership between scientific and environmental communication, which has a positive effect on the effectiveness of management and the preservation of environmental sustainability, and the behavioral intentions of citizens. The scientific component strengthens environmental communication due to the competence of knowledge and balanced decisions, which is reflected in the legitimization of the changes being carried out. Finally, we also propose different action strategies and communication models, the choice of which depends on the goals of the subjects and the current situation.

System analysis as a paradigm allows us to study the media space as a subsystem with flexible connections internally and externally with other subsystems. Using a systematic approach, the author proposes to consider the transformation of the media space as a selfdeveloping process that occurs under the influence of digitalization, which is a factor in the rate of change. The author proposes to consider the media space as a social process with its inherent: (1) logical subject; (2) temporary relationships; (3) spatial relationships; (4) direction. As a result of the article, the author agrees with the opinion of researchers that under the influence of technological development of society, the media space has been transformed into the media sphere.

Digital technologies are changing the landscape of brands communication with consumers. The relevance of studying metaverses as a means communication is determined by the growing popularity of this digital media. The object of study of this article is metaverse, an important component of which is the new aesthetics in the formation of a dialogue between the brand and the consumer. The subject is forms and methods of aesthetic communication. The purpose of the article is to identify possible formats for the interaction of brands with metaverses that demonstrate unlimited possibilities in new aesthetics. The theoretical aspects of the research are represented as the methods of entry into metaverses. To analyze the empirical base, the author relies on a methodology that identifies different aspects in the aesthetics of brand communication through metaverses. The author’s research was carried out on the basis of the Medialogy media monitoring system and represents the data for two years: 60 communication campaigns reflected in 12,459 media texts of mass media and social media of different typological segments. Despite the lack of mass character in the promotion of such projects, the author believes that there is enormous potential in the format of interaction between brands and metaverses: the number of such campaigns is growing, they leave a ‘digital trace’, but do not always fit into the format of professional competitions or fall into focus of media attention. The author dwells in detail on the analysis of the case of the winner of “The Newsbreak – 2022” competition (Russia) and a random case of the Samsung brand, which is close in concept to the winner, but did not participate in the competition. The author demonstrates its potential for media coverage and social media. The results of the study show that brands’ interest in metaverses as a means for promotion will grow as it allows them to reveal brand aesthetics and create a new type of immersive relationship with audiences.

Modern historical research devoted to the development of medical science and the art of healing increasingly involves the analysis of sociocultural and sociocommunicative aspects, which become part of historical analysis. The article examines the relationship between fine art and human anatomy as an element of sociocultural translation (communication) of knowledge in the history of medicine, in particular anatomy. The art of the Renaissance, primarily portraiture from life, copying the image of a specific person, can reflect signs of his health, symptoms of illness, and medical knowledge in historical retrospect is actually part of the culture of society. The artists often turned out to be medically observant, accurate in small details. In this study, the authors show several examples of the reflection of specific medical pathologies in paintings and come to the conclusion that works of art can transmit information about the state of health of the depicted person, the presence of clinical manifestations of diseases captured by the brush of an artist but probably not yet known and understood by the doctors of that epoque.

Any area and industry faces the problem of adapting their communication strategies to the dynamically transforming requirements and perceptions of the audience. In a highly competitive cultural environment, theaters and concert venues are increasingly aware of the need to attract new users, primarily through digital channels. To develop an effective communications strategy and to improve the economic viability of theaters, it is critical to assess how consumers respond to new technologies in the context of traditional genres. The article analyzes the perception of cultural products and provides an overview of digital tools in the opera industry. For this purpose, an empirical study was conducted using an online survey of Russian respondents on the platform of an opera-thematic group on VKontakte social network. The authors analyzed audience opinions on the positive impact of digital technologies on opera, their presence on the platforms of opera institutions and on social networks, as well as the possibility of digital formats replacing live theatrical experiences. The obtained results indicate that the implementation of digital tools is becoming lively important to hold the audience, but should be carefully thought out to retain the authenticity of the art of opera.

The introduction of information and communication technologies (hereinafter referred to as ICT) occurs not only in sectors of the country’s national economy, but is widely used in the electoral process. Moscow has accumulated some experience in introducing and effectively using ICT during the preparation and conduct of election campaigns. In the fall of 2023 shortly before the election of the Mayor of Moscow, the author conducted a survey of residents of the capital city. The organizers of the survey of the citizens were tasked with collecting, summarizing and analyzing the opinions of the Moscow electorate on the issue of introducing digital technologies in elections. The article provides specific results of a survey of Muscovites, their attitude towards the use of electronic technologies in the elections. The author argues about the advisability of increasing the legitimacy of elected authorities by increasing the voter turnout indicator. Specific examples demonstrate that the introduction of digitalization into the electoral process ultimately helps to increase the legitimacy of elected parties, public associations and their candidates. Analyzing the results of the elections to federal, regional and local executive and legislative bodies in recent years (2021–2024), as well as the results of the above-mentioned survey of Moscow residents, the author proposes an option for constructing a causality model using an external factor such as digitalization, which has a significant influence on the electoral process.

The article raises the problem of political perception and formation of the image of Russia in the individual and public consciousness. The hypothesis of the study is that the image of Russia as a result of political perception is structured from certain concepts (Russia, Homeland, country, and state). These concepts are basic for the conceptual sphere of the Russian people, and they have been studied in detail within the framework of cognitive linguistics. However, trends in political perception can be traced by studying changes in the perception of native Russian speakers of relevant concepts. Within the framework of the free association method, 326 respondents were selecting attributive distributors for lexemes that verbalize the corresponding concepts. The results of the study consist in: (1) identification of a range of attributes characteristic of each concept that makes up the image of Russia; (2) identification of overlapping, that is, repetitive and most common definitions that indicate the key characteristics of the concepts; (3) highlighting the most unique, neologous phrases that demonstrate trends in the dynamics of concepts; (4) visualization of the image of Russia (its key and peripheral characteristics), which allows you to see trends in political perception.

The article examines the practical aspects of measuring communication in modern organizations. The author reveals approaches to assessment, measurement and monitoring based on her professional experience in the area. The author reveals the new possibilities for generating reports on existing communications based on the Model of the Government of the Russian Federation in the field of quality. The purpose of the study is to construct criteria and indicators, both external and internal, to measure the effectiveness of providing information about the organization activities. The study was conducted using methods of document analysis and expert surveys of employees of organizations preparing the organization for the competition and assessing experts, and provides possibilities for measuring the quantitative characteristics of building the organizational communicative field. It is expected that the organization conducting the measurements will subsequently take corrective actions and review the approach being implemented. The article provides links to current official documents, international standards adopted on the territory of the Russian Federation, recommending indicators for assessing the communication field of a modern organization, as well as requirements for the competence of persons performing the assessment. Besides, the paper considers the forms of constructing the organizational communicative and information fields in relation to its own personnel, various levels of management, consumers, partners, suppliers, clients, state and municipal authorities.

The article represents the authors’ methodology in assessing the level of professional training of specialists in the field of advertising and public relations within the framework of competence-based approach to education. The authors consider it insufficient to rank the students based on purely academic performance and suggest changing the existing criteria to assess the level of acquired skills and competences required in the future profession. To increase the learning motivation, it is suggested to use the creative potential of future public relations specialists. The authors’ approach involves the introduction of gamification elements, including scenes and vocabulary known to students from computer games. Special attention is paid to transparent and visual organisation of ranking tables. Such ranking has been tested at MGIMO – University for a number of years and has shown an increase in motivation and, as consequence, learning outcomes. This methodology may be used to improve the efficiency of the educational process in advertising, strategic communications, public relations, branding, and similar disciplines in humanities and social studies where competences are an integral part of professional training.

This paper aims to conduct a thorough analysis of the effectiveness of incorporating gamification elements in the preparation of school students for journalism competitions. The authors have examined eighteen competitions facilitated by prominent institutions including the National Research University Higher School of Economics (HSE), Moscow State University named after M.V. Lomonosov (MSU), and Saint Petersburg State University (SPbSU). Drawing from openly available sources, a classification of seven gamification formats for student preparation has been proposed: quizzes, interactive storytelling, games employing virtual and augmented reality (VR/AR), process tracking, role-playing games, textual expansions, and games that utilize artificial intelligence (AI) algorithms. Furthermore, the authors have delineated the primary stages of the journalism competitions, which are categorized into theoretical and practice-oriented segments. The theoretical segment encompasses tasks in a test format that assess basic factual knowledge, while the practice-oriented segment comprises written tasks. These tasks are designed to evaluate the students’ proficiency in creating and writing informational materials, encompassing mastery of text style, literacy, and structured logical narration. The results indicate that gamification not only enriches the educational landscape, rendering learning more engaging and interactive, but also significantly enhances students’ proficiency in refining complex journalistic skills.

The article represents the authors’ approach to the formation of environmental responsibility of students based on integral dialogue technology meeting the general trend to humanization of educational process and the raising importance of environmental awareness. The article reveals the integral potential of cultural heritage, materializing the ideas of cocreation between man and nature, and national values and traditions of the peoples of the country. The authors define the theoretical and methodological basis for the development of an integraldialogue technology for educating environmental responsibility, and reveal the substantive aspect of technology that is associated with the use of historical and cultural heritage. The essence and procedural features of integral-dialogue technology, which provides for the consistent implementation of cultural-ecological situations-immersions in the historical and cultural heritage, are considered. The sequence of such situations is built taking into account the stages of formation of environmental responsibility and includes three stages: (1) focusing on the whole: meeting; (2) focusing on the part: dialogue; (3) focusing on the whole: acting responsibly¹. These stages provide a systematic consideration of the historical and cultural heritage through the categorical matrix of the whole and the part, as well as a holistic impact on all spheres of the individual’s consciousness in the process of educating environmental responsibility.