Today ethics is embodied not only in day-to-day life, but also in the communication that surrounds it. The study of communication in professional communities makes it possible to determine the relationship between declared and practically embodied values in work. Ethical attitudes are not only postulates embedded in ethical codes, but also principles of interaction embodied in the construction of the information space and decision-making. Features of modern communications influence the way professional ethics is structured, which, in turn, affects its content and practical implementation. The communication through the Internet makes scientific work performative, filling it with symbols and labels. Increasingly, communication practices have to be carried out around indicators, and thus communication becomes a conductor of neoliberal reforms in scientific work. Therefore, the consequence of modern forms of communication is the forced utilitarianism of ethics associated with the need to compete in the “scientific market”. The article suggests possible ways to overcome the contradictions of communicative transformations of professional values

The existing classifications of types of interreligious dialogue have significant limitations and shortcomings and do not allow us to describe this extremely complex, multi-faceted phenomenon in a systematic and complete way. This paper represents original classification of interreligious dialogue, which overcomes the disadvantages of current research approaches in this area. On the basis of the «intention» criterion, i.e. the motivation that encourages followers of different religions to come into contact with each other, four types of interreligious dialogue are distinguished: polemical, cognitive, peacemaking and partnership. These types of dialogue are lined up respectively around the following questions: Who is right?, Who are you?, How can we live together peacefully? and What can we do to improve the world?. In each of the four types of interreligious dialogue using the criteria goal (i.e. tasks headed towards by the participants in the dialogue); principles i.e. the starting points, which determine the interaction), and form (i.e. participants in the dialogue) various sorts of them are identified and described. For example, the following sorts of cognitive dialogue are considered: theological, spiritual, human (Buberian), truth-seeking dialogue, theology of religions, theology of interreligious dialogue, comparative theology. According to the author, the presented classification allows for the first time to describe different types of interreligious dialogue in a complex, systematic and interrelated way.

The authors set out the basics of urban planning policy and represent the capabilities of modern information and communication tools for an integrated way of fixing the material and intangible world for urban planning purposes in the living environment (material and spatial environment). Namely, the possibilities of communication in the field of urban planning development carried out in the context of many circumstances cover federal, regional, municipal and corporate levels of management, while taking into account political economic, social and technological relevant factors, as well as historical and national special aspects and urban planning typology of territories. The authors describe the operation of the developed computer program Decision Support Solutions (DSS) for evaluating decision options by interested participants in urban planning activities for various urban planning types of territories. The relevance of the article is driven by the need for practical use and legalization of the presented communicative interaction. This will facilitate the identification and solution of conflicts at the pre-project stage of urban planning, as should help to consider the requirements of consumers and their support for ongoing decisions and actions of public authorities at all levels.

The paper represents the analysis of the impact on the exhibition and trade fair activity of the Russian Federation during crisis situations caused by external factors. The author examined the major anticrisis measures, industry statistics and the main trends in the postcrisis phase. The fundamental role of the exhibition industry as a tool is caused by stimulation of economic sectors recovery from the crisis due to the multiplier effect. The particular relevance of the article is justified by a comprehensive study of the state of the industry during the current crisis caused by the COVID-19 pandemic. The author provides an overview of main government support measures for the industry and explains factors that have reduced some of these measures. Also, the author examined in detail activities of non-governmental organizations and associations of the exhibition industry in lobbying for the provision of state support and educational and legal assistance to Russian exhibition companies. Thus, the importance of coordinating activities of all participants in the exhibition industry and, in particular, further consolidation of interaction at the level of industry associations, becomes apparent. Besides, the author suggests a number of measures, such as highlighting exhibitions, trade fairs and congresses from the list of mass events following the example of Germany, introducing insurability for exhibition organizers in case of postponement or cancellation of events due to emergency circumstances, standardizing public health and hygiene rules. Their practical application should mitigate the way out of the current situation.

The famous American psychologist and philosopher Willie James claims that science has done many benefits to humanity because it erases or at least shifts the boundaries of understanding many social and natural phenomena, but it has done the least when it comes to overcoming the boundary between think of one and think of another. In fact, communicating with other people is a way for people to overcome the boundaries between themselves and others. Successful communication cannot take place if one person has control over the other or if there is no mutual respect and equality in the relationship itself. In the process of communication, participants encounter many factors that make communication difficult or unsuccessful, some related to the subjects of communication, others related to the climate in the organization, others due to lack of appropriate means of communication, and there are some, which are burdened by stereotypical prejudices, rigid opinions about individuals or situations, distorted notions, hostility to the interlocutor, lack of attention and interest on the part of the interlocutor, neglect of facts, incorrect choice of words - illogical expression. The wrong choice of communication strategies, as well as the habit created by man to draw conclusions based on inaccurate or superficial information are often an obstacle in communication

The paper considers the new features of the digital media environment associated with the widespread introduction of platforms and algorithms in media practices and reveals the technological, business and social background of these innovations. The application of platforms and algorithms is a powerful tool for implementing the commercial imperative in the media. In general, this is a characteristic feature of the development of modern society - a trend towards comprehensive metrization. Along with the advantages, the use of predictive algorithms, personalization of content based on tracking of past communicative behavior has a number of negative social consequences. E.g., ‘filter bubbles’ contribute to the formation of closed information segments. The model of social behaviorism underlying the recommendation services contributes to the modification of people’s informational behavior. Algorithmization of media landscape strengthens the trends of content delivery to individual consumers, and not to citizens inclined to make joint decisions regarding the common interests of social life

When entering active politics, Boris Johnson tries to use his communicative prop-erties as effectively as possible. A well-known graduate of Eton College, as well as Oxford, he actively communicates with his classmates and other graduates, as well as authoritative and influential people who will play key roles in his political career in the future. Being ac-tive in political communications, Johnson shows ‘political wobbles’ in the heterogeneous political space of the UK, thus earning unflattering reviews. So, after being appointed head of the Ministry of foreign Affairs, he is repeatedly criticized by the mass media and foreign politicians. Johnson actively speaks out about the problems of communication with China and Russia, showing fickle views and assessments. Johnson’s communicative-active and politically-discrete properties allow him to radically change his political statements without much personal difficulty. Not so long ago, he revised his attitude to the question of the influence of the Russian Federation on the referendum on Britain’s exit from the European Union, saying that after a long work, no evidence was found of Moscow’s interference in the referendum. Perhaps, we shall soon see another transformation of the views and skills of this shocking and new in all senses political person in the chair of the head of the UK ministry.

The article considers the concept, value and features of communications in the public administration of the Russian Federation in the context of national specificity. The main problem is the involvement of wide groups of citizens in the development of policies and the transition to communication technologies as an instrument of indispensable success. The author shows all the difficulties and features of the issue of communications in a state society, politics, and socio-economic field. By solving this problem, the author proposes the development of implemented technologies for the communication of citizens and authorities by virtual interaction using the Internet and social networks in modern conditions. Thus, we can conclude that communication in the political sphere requires constant dynamic development based on the basic mechanisms and blocks of communication, but the transition to communicative activity, which is possible with a legislative approach to this problem

This paper discusses the characteristics and specific features of the Internet community ‘I love KVN’, whereas identifying user tokens in a network group are shown during their adaptation in the community. The author considers users’ techniques and virtual tools (audio recordings, video recordings, text publications, images, animated images, posters, polls, etc.). The Internet, as unique in terms of the its conditions and possibilities, makes it possible to study sociological phenomena that were not actualized or so accessible to empirical study in different environment of activity and interaction. This is relevant in the light of the rapid development of thematic communities on the VKontakte social network. According to the Levada Center analytical center, today about 72% of the population of the Russia use the Internet “daily or almost daily” and “several times a week”. At the same time, about 45% of citizens go online “several times a day”; these are, first of all, the youngest Russians under the age of 25 (87%). The focus of our consideration is the group on VKontakte “I love KVN”. KVN (The Club of Cheerful and Inventive) is one of the first projects that appeared on domestic television in the format of a humorous game, in which teams (educational institutions, universities, enterprises, cities and so on) compete in humorous answers to questions asked, improvisations on given topics, playing pre-prepared scenes. In the narrow sense, KVN is a competition in one’s own wit. The long-term history of the project (since 1961) and the relentless attention to the game from the mass audience determined in many respects the appearance of communities of lovers of intellectual humorous competitions on various types of venues. With the advent of social networks on the Internet, many KVN fans have joined together in a community that currently numbers approximately 670 thousand people

The paper considers the reasons for the existence of trademarks as a social phenomenon. The authors reveal three dominant functional explanations: rationalistic, stratification and semantic. A rationalistic model describes a trademark in terms of identifying the source of the goods (the trademark allows the consumer to identify the goods of a particular manufacturer). The stratification explanation defines the function of the trademark in terms of demonstratively maintaining social differentiation and the distribution of prestige. The semantic approach focuses on the trademark as a mental cell in the consumer’s memory archive, which contains information about the product and its associations. All three approaches are characterized by common problems of functional explanation, namely: the logical circle and internal connection with the homeostatic image of the social system. To overcome these problems, the authors propose an approach to the social ontology of trademarks based on the well-known “Thomas theorem”, which allows to establish causal relationships between the subjective and objective world on the basis of the postulation of equality between reality and perception at the level of formation of human actions. The authors demonstrate the explanatory power of the “Thomas theorem” on example of self-fulfilling prophecies that can be observed in the practice of using trademarks, considering the rationalistic, prestigious and semantic functions of trademarks through the prism of this principle

In this paper, the author shows the functional structure of the modern Russian network media space and outlines the main ways and opportunities for socio-humanistic management of it in the conditions of a modern dynamically complex society. The author proves that the existing forms of media space management ignore the possibility of creating a modern type of management as a civilized, rational and humanistic way for people to interact with their participation. It is also shown that management, which does not perform a humanistic function in society, turns into manipulation of people, into a technology for achieving any, including immoral and asocial goals. The analysis of the structure of the media space in terms of MASC1 allowed the author to identify three possible macro-levels of managerial influence on the media space: content, media carriers, and audience. Besides, the research allowed the author to assert that a complex non-territorial media space of a reflexive type is currently being formed. The qualities of this type of media space are determined by the realities of the era of reflexive modernity

The phenomenon of Internet meme is not often discussed in academic discourse, despite its active use in applied communication, e.g. public relations, marketing and political communications, and branding. The Internet has made the distribution of memes a daily practice, and this term (a) has become an integral part of a publicly accessible network language; (b) an element of modern network culture with a high potential for the formation of sustainable images and stereotypes. In this paper, based on an analysis of two common memes about Russia in the Chinese segment of the Internet, we attempt (1) to trace how the image of Russia is developing in the Chinese Internet segment, (2) to identify the most stable images and tropes, and (3) to evaluate the prospects for using the memes in professional communication, in our case limited to the development of country image and brands.