The author proceeds from the fact that the management of the process of capitalization of the social network space is the configuration of a relational network of public space actors who have a certain degree of readiness for communication within the community, the ability to use connections and relationships to carry out socially useful collective activities and responsibility to the community for the results joint activities. It is shown that by configuring the relational network it is possible to accelerate the capitalization process, since it becomes possible to more effectively involve individuals in the process of solving socially significant problems. The article worked out the fundamentals of the technology of capitalization of the social network space of public communications at the scientific-organizational, formalized-descriptive, procedure-practical levels. This allowed us to offer a scientifically developed solution to the problem of capitalization of the social network space based on theoretical and methodological approaches to social management; give a description of the goal, subject and object, tool (method or their combination) used to achieve the planned results; build an algorithm for capitalizing the social network space of public communications based on crowdsourcing activities in social media.

Network communications based of new information and communication technologies transform the methods of interaction, expand the communicative possibilities of space. Social networks blur the line between private and public information. The space of public communications is available to all people with access to social networks. The network form of public communication provides communication between people openly; it is open to the public and accessible to all. Shaping the basis of public communication spaces, social networks significantly increase the efficiency of using communication technologies. Mobile technologies are changing information metabolism, accelerating the exchange of information in public space. Today it has become possible to carry out on-line communications in the public network sphere, which provides the opportunity to meet the growing needs of active citizens’ participation in the affairs of society by intensifying interaction while increasing their transparency. The formation of public communication spaces is especially active on various platforms during crisis situations

For modern Russian society, the problem of involving citizens in the activities of authorities in solving socially significant problems is becoming increasingly urgent. This article is devoted to the issue of using social networks as a communication platform between the population and the authorities, which would allow citizens to show their social activity in solving local problems, the regional authorities - to establish an open dialogue with the public, with stakeholders. The results of the study among the population of the Kursk region as a median in the level of informatization and penetration of social networks showed that the main efforts in this regard should be aimed at popularizing bilateral communication, involving citizens in an open dialogue with the authorities. Established communication in social networks will allow authorities to more effectively influence public opinion, quickly solve urgent problems of citizens, which, in turn, will help increase the authority of the authorities in the eyes of the population and increase the level of trust in it, having received the opposite answer through public activity of the population

Modern information and communication technologies have significantly expanded the possibilities of interaction between authorities and the population in Russia in the process of managerial activities. On the one hand, these technologies are becoming a definite tool for implementing democracy. On the other hand, their use contributes to a change in the consciousness of citizens themselves, forming a «digital culture» of the population. These trends led to significant changes made to the legislation of the Russian Federation, which regulates the implementation of constitutional rights and freedoms of citizens, in the current century. Following the demands of society, the legislator reflected the features of the use of information and communication technologies in various legal relations arising in the process of interaction between public authorities and citizens.The article has consistently examined the development of legislative regulation regarding citizens’ appeals to state authorities and local self-government, the provision of state and municipal services, and the implementation of public initiatives, in terms of the possibilities of using information and communication technologies. Special attention is paid to the experience of the subjects of the Russian Federation in organizing and regulating electronic forms of interaction between authorities and citizens.Based on the research, the authors reveal the following trends in the area, e.g.: (1) an increase in the number of electronic communications to both official emails of the authorities and to their accounts on social networks and alternative digital platforms; (2) a significant expansion of the range of state and municipal services that can be provided in electronic form

Social media are gradually becoming an increasingly important resource in the activities of state and municipal authorities, and the task of conducting a comprehensive assessment of the effectiveness of the implemented impact on third-party Internet users who are consumers of replicated content is being updated. Existing in the sphere of SMM-management methods of analysis of accounts and pubs in different social networks pay priority attention to quantitative and qualitative indicators, while giving only secondary importance directly to the issues of interaction with citizens. According to the author, each of these network resources has its own social capital, expressed in practice by the users of social participation, trust and putting forward their own initiatives and proposals that can have an important impact on the life of the entire regional community. One of the most important results of the study is the confirmation of the readiness of citizens to put forward concrete proposals within the framework of official network resources of state and municipal structures.

The article represents the results of a sociological study on the role of social networks in the capitalization of regional communities conducted in the Kursk region in June - October 2019. A general assessment of the social capital of the regional community showed that it is characterized by a low level of social initiative, participation and trust. In the course of the study, the authors determine the level of privacy / publicity of network communities, and assess the level of readiness of public space actors for communication within the regional community, the ability to use connections and relationships to carry out socially useful collective activities and responsibility to community for the results of joint activities. The data obtained during the sociological survey show that the role of social media in the capitalization of regional communities is ambiguous: social networks occupy an intermediate position between the «inner circle» (friends, relatives, neighbors, members of the work collective) and institutional structures (local authorities and public organizations).

The article focuses on the characteristics of the process of capitalization of the individual’s social resources, which is considered social health. The authors identified the components of social health, among which revealed a willingness to communicate within the community, the ability to use connections and relationships to carry out socially useful collective activities and responsibility to the community for the results of collective activities. The article analyzes the structure of social capital, its comparison with social potential. According to the authors, social capital can be imagined as a resource of the community, which is formed by the presence of a social network and facilitates the achievement of common goals. The authors are based on a social and group understanding of capital, and highlight social participation, social initiative and social trust in its structure. Conditions of social health capitalization are considered. The basic condition is the adequacy of the level of social health of individuals to organize joint activities aimed at solving socially significant problems of the community. It has been determined that capitalization can be both primary and secondary

In the framework of administrative reform, the effectiveness assessment carried out in the monitoring mode is an effective tool for improving the activities of state structures, that ultimately influences the quality of life of the citizens. When implementing the Decree of the President of the Russian Federation No. 601 in assessing the professional activities of civil servants, along with traditional assessment methods (certification and qualification exam), it is necessary to introduce technologies of public assessment through social networks. The use of the public assessment of civil servants as a component of the assessment of the results of their activities will ensure its objectivity and will help increase its effectiveness. Hence, to ensure the possibility of using social media to evaluate the performance of civil servants, the author grounds the necessity and suggests a system of performance indicators adapted to the public assessment, including the opinion of the representatives of the expert community. The correct organization of the expert community should facilitate objective assessment of the professionalism of officials. To provide it, the author suggests a mechanism for searching, attracting, selecting and training experts, so that their level of competence would allow to adequately evaluate the activities of public civil servants. This kind of work should be carried out on appropriate network platforms, based on special algorithms of the expert search system, which allow storing expert databases offering social network expert assessment tools, as well as expert knowledge analysis programs.

The author analyses the communication practices of public authorities in view of the development of the new regulations in the area. He defines the following types of information activities of public authorities: granting access to the information on current activities; reporting on current activities; interaction with citizens and organizations, inter alia in social networks. Based on the analysis of legislation in the field of information law the author finds, that today only the right to access to information is guaranteed as a means of information receiving, but it presumes the request of the information user. The author believes that the legislation should establish the obligation to proactively publish (disseminate) information on the part of authorities. In addition, government agencies should reorient themselves to disseminating information through social media, while taking into account the characteristics of these information channels and providing information in formats that are socially adapted to best meet the information needs of the networked public. The author concludes that today it is necessary to provide citizens with legal guarantees not only for access to information, but also proactive informing of citizens, as well as ensuring the right to communication.

The author proceeds from the fact that interethnic relations are one of the most difficult and relevant topics for discussion. In the conditions when the Kursk region is a ‘losing’ territory, since the number of departing from the territory exceeds the number of arriving from other subjects of Russia and other countries, only international migration with the CIS member states has a positive balance. According to the authors, such ethnic migration processes contribute to the ethnic and cultural fragmentation of the regional community. Today in the Kursk region there is no clearly conflict situation in the sphere of interethnic and interfaith relations, which however does not remove the relevance of pursuing the corresponding national policy aimed at establishing relations. Today, the largest diasporas in the region are Ukrainian, Armenian, Moldavian, Polish. The interaction on interethnic and interconfessional issues is based two active sites: (1) discussion platform with the participation of ethnic leaders and representatives of religious organizations; (2) expert platform - commission on interethnic relations of the Kursk region.

The author analyses Russian and foreign methods and tactics of television interviewing from the standpoint of cross-cultural communication, taking into account the mentality of journalists, as well asthe personality and attitudes of their guests’ and viewers’, who sometimes represent different models of communication and interview traditions. The first part of the article defines the unwritten rules of intercultural communication, common and understandable for everyone who is able to conduct a functional dialogue of a person. The second part identifies the problems that may arise during a television interview under the circumstances when the interviewer, the interviewee, and the viewer represent different established communication models. The third and fourth parts of the article deal with specific cases of communication problems in television interviews, both publicly acknowledged and from the author’s private practice. Along the study, the author outlines certain differences between the current attitude upon the role of mass media in Russia and the Western countries

The article represents the analysis of transformation of sexual communication, marital behavior and gender identity in modern societies, which reveals the need to revise and adjust some methodological accents of the dramaturgical approach, namely the application of the scripts research paradigm. The script approach is still one of the most used concepts in the world in sexuality studies, as it allows effectively interpret the characteristics of marriage and erotic behavior, as well as issues of gender identity. Nevertheless, its practical application draws attention to a number of changes in relation to sexual and marital communication and interpersonal interactions, which shift the methodological emphasis from the script, as some holistic and strategically determined behavior and planning, to a scene that acquires independent value and significance, while losing causal attachment to other scenes. Based on empirical material, the article (1) highlights the key problems of participants of the marriage market; (2) justifies the shift of the methodological emphasis to the study of individual communicative scenes and shows its advantages over the classical script approach.

Popularization of scientific knowledge is important both for personal growth in particular, and for the formation of an innovative society as a whole. In parallel with the development of science and technology, it is necessary to introduce new ways of communication. Science Art can be considered as such, as it is known as a movement of contemporary art, closely interacting with science and technology, while being accessible to a broad audience. In this paper the author’s definition of Science Art as a communication channel between science, technology, innovation (STI) and society is developed. The author’s empirical research is conducted to see if it can be such channel. In the process of preparing the research, we develop a way of comparing the STI communication channels between each other, the analysis of management experience is used. Despite its connection with the scientific area, our qualitative research has shown that Science art cannot be fully used for science communication, because it does not have a proper level of «scientificity», and does not currently cover a large percentage of the audience due to its specifics. However, Science art, with proper support and interaction with other means of communication of science, can have a strong emotional impact on the audience. This leads to an increase in interest in the scientific field. Science art’s emotional message can also change negative emotions towards innovation, which often arise for potential users due to innovations’ novelty and often uncertain consequences of their use.