The article is devoted to the consideration of the concept of cultural sovereignty in discussions about development in the context of development policy. The main objective of this work is to review domestic scientific research in the field of studying cultural sovereignty. The review provides a brief description of research approaches to the concept, specifies the structural and cognitive components of the conceptualization of the concept, defines the principles of assembling the cultural sovereignty of the civilizational design of modern Russia in the context of the communicative approach. The author shows that the study of cultural sovereignty in the scientific community is focused on nation-building as the basic framework of cognitive sovereignty and the systemic link between power and society in the context of geopolitical challenges and the transformation of the world order. Analyzing the category of cultural sovereignty at the intersection of methodological approaches of cultural studies, political science and discourse studies, the author considers it promising to study the concept in the context of three discursive constructs: museum discourse – discourse of state memory policy – discourse of national identity, considered in relation to the modern political realities of Russia in the logic of implementing the national security strategy. The author concludes that, operating with the concept of cultural sovereignty and taking into account the linguistic foundation of the development of any civilization, one cannot ignore the keeper of cognitive sovereignty, the cultural code of a nation – its language. In this regard, discourse science occupies an increasingly important place in the system of sciences on culture in general, and on cultural sovereignty in particular.

The paper represents the description of role of mass media within the context of the formation of a political communication system in the Republic of Tajikistan. To achieve this goal, the author provides a detailed review of the history of the formation of the media system in the republic, characterizes the specifics of its functioning, and identifies the features of the dissemination of political information through mass communication channels. Further analysis of the practice of state regulation allowed to systematize the sources of legal norms and to provide the general assessment of methods for exercising control over the media space.

The article is devoted to the study of the reflection of modern Chinese culture in media discourse and analyzes how media contribute to the cross-cultural adaptation of modern Chinese culture, which combines tradition and modernity in the process of communication using the media to convey a narrative, and achieves cultural adaptation in accordance with international aesthetics through integration into other cultures. This paper examines the relationship between cross-media storytelling and cultural adaptation, and questions how contemporary Chinese films, television series, and music exemplify media narratives that contribute to cultural adaptation. The study concluded that although Chinese culture is actively being incorporated into the global media landscape through various platforms, there are numerous challenges associated with cultural differences that may hinder the full understanding and acceptability of these products outside of China. The results may be useful for extrapolating the experience to the promotion of other cultures, including contemporary Russian cinema, music and art, which face similar difficulties in adapting to the perception of international audience, when it is important to take into account cultural characteristics and build a universal narrative that can find a response in other countries.

The manuscript is devoted to identifying the characteristics and possibilities of convergent journalism in the regional media based on the analysis of the specifics of Yakut newspapers, their websites and Internet platforms. The appeal to this topic is justified by the fact that today the convergent editorial office is considered one of the developing models of mass media, since the need of users for information using various devices and communication channels is more relevant in the modern media sphere. The purpose of the article is to identify the characteristic features of the Internet content of “Kyym” – national Yakut newspaper, and “Sakha sire” – the official newspaper and website of the Government of Yakutia. Daily updating of media texts on the websites edersaas.ru, sakha-sire.ru and kyym.ru is based on a clear thematic structure that creates a holistic picture of the local living, whereas Internet platforms, such as social networks and instant messengers, have transformed the content, allowing people to open up, express thoughts, exchange opinions and comment. This helps the user to come to some personal conclusions and see the information picture in dynamics. The conducted research is aimed at developing the study of national Internet resources and, in particular, digital media and media texts in Sakha language.

The paper represents the analysis of the role of recommendation services as a new element of the modern media environment. The methodology presupposes that audience practices are interdependent by autonomous user activity, on the one hand, and structural parameters of media and other social institutions, on the other. The author argues that recommendation algorithms are an important component of platform management in the media business. Online monitoring of user behavior increases the targeting capabilities of recommendation services, contributes to the individualization and automation of communication exchange in a society of information abundance. The formats for implementing recommendation algorithms turn out to be “embedded” in media consumption, influencing individual’s cultural practices. Author concludes argued that media recommendation services are one of the areas of production of the algorithmic culture, as a result of the application of computational procedures for sorting and hierarchizing various objects of the life world based on behavioral data. Practice of using media recommendation services by the Russian audience forms the empirical part of the study. It was recorded that three quarters of users turned to the content offered by recommendation services. At the same time, the practices of algorithmic recommendations cause both positive and negative assessments. At the same time, the practices of algorithmic recommendations cause both positive and negative assessments. Opinions are divided on the issue of trust in recommendation services: about half of the respondents were characterized by varying degrees of distrust; whereas third of the respondents featured with trust in recommendation services. Findings revealed that trust in recommendation services is statistically significantly correlated with indicators of: age; positive expectations from the introduction of artificial intelligence technologies and their use in everyday life; activity of accessing social networks and online video viewing platforms.

The culture of everyday life forms the basis of values and meanings of human life from day to day. In order to obtain data on the place and role of the digital environment in the lives of modern students, a survey was conducted. The survey covered the components of students’ lives that are related to studies, relationships, daily activities, interests and hobbies, etc. Theoretical and methodological approaches to the consideration of the culture of everyday life of youth and communication in the digital environment are systemic and integrated. The specifics of the study revealed the need to apply a causal analysis of the phenomena under study. By changing the formats of interaction with family, official structures, and educational organizations, the digital environment is shaping a new culture of everyday life. At the same time, it is obvious that following the change in the forms of communication, the content and values of this interaction will also change. The results of the research can be applied in philosophy, cultural studies, and pedagogy.

This paper is a follow-up of the manuscript published in the previous issue of this journal where creativity is represented as an immanent characteristic of the subject of communication1. This part starts from the understanding that any phenomenon cannot be considered a priori – objectively – creative or not creative. It is made so by an external – subjective – assessment formed in the course of communication, then social exchanges and interaction of the assessing subject with this phenomenon. Understanding the socio[1]communicative nature of creativity and its essence reveals in the process of relations regarding a product that has some special – creative – value in a certain community. The ontology of creativity, as well as the nature of a creative product, is closed to the category of communication. A creative subject puts a certain message into his product – pragmatic, aesthetic, emotional. This message is directed to the relevant target audiences of the creative product, its potential consumers. By decoding the meanings embedded in this product message, related to (a) novelty / unconventionality and (b) practical usefulness / market relevance, the target audiences perceive the product as creative. In our article, we assume that the assessment of creativity is expressed in three dimensions – product, subjective and activity-based.

The implementation of modern socio-cultural projects involves various formats and platforms for information consumption, ranging from television to incentive services. It is especially important to study the involvement of youth from different regions in socio-cultural design in its modern modification, i.e. media projects. The theoretical and methodological basis of this article is the integral approach to the study of culture by P.A. Sorokin and the systematic approach to the study of society by T. Parsons, as well as the theory of the study of mass media by M. McLuhan, R. Debre and other authors. Media projects as a kind of social projects are presented in terms of their systematization and implementation in the regions (Kursk and Chelyabinsk regions, St. Petersburg). The article represents the data of the authors’ empirical study of youth involvement in regional media projects, which revealed the active position of the students youth of the region in relation to the implementation of media projects of various directions with the simultaneous expansion of the space of socio-cultural design

The article examines challenges of the formation of social culture and human personality in society within the framework of work, everyday life, and leisure; a new category of everyday communication is identified – media time, associated with regular consumption of social information in the media. Using functional analysis, the author separates verbal and visual modes of assimilation of information received in the media in terms of content and format: “reading – thinking” and “watching – experiencing”, and classifies social information consumed by people in the total volume of media time by mega-reflex (self-preservation) and mega-interest (development). In conclusion, the author emphasizes the surplus of vi[1]sual (screen) and a deficit of verbal (text) media products in the modern public sphere, and illustrates the predominant perceptual effect of the readable way of consuming information over the watchable analogue in the formation of social culture. Based on these observations, the author considers the possibility of establishing public, i.e. organizational, legal, financial patronage over the newspaper, magazine, and book segments of production, distribution, and consumption of socially significant information in the media.

The article is devoted to the study of the influence of motives of power on the formation of the image of a political leader and his communication with the society. The core of the study is the lack of an adequate tool for analyzing the motives of power and a tool for analyzing the compliance of motives of power with the demand of citizens and the political situation. The authors analyze the internal factors that determine the behavior of leaders, as well as the role of motives of power in the process of their communication with society and in their perception by society. The importance of targeted management of the image of political leaders in the current political situation is emphasized, where, according to the authors, a significant aspect is the identification and emphasis of certain motives of power and their compliance with the demand of citizens and the political situation. The authors note that in modern political conditions successful management of the leader’s image requires conscious cultivation of certain motives of power. Using the methods of social psychoanalysis the authors develop and represent the tools that allow, with the help of experts or self-diagnosis of the candidate (1) to identify the dominant motives of power in the structure of the personality, which can be used to form a positive public opinion and increase the effectiveness of political communication, (2) to assess the conformity of the motives of power of the personality with the motives of power that are requested by citizens and the political situation.

The paper represents the results of the study of attitudes towards the “Year of the Family – 2024” logo in Russia in the context of popularizing family values and analyzing the value-semantic orientations of young people. The authors reveal the role of socio[1]psychological factors in ensuring the compliance and uniqueness of a social advertising product with the internal expectations and attitudes of the target audience. The study shows that the personal value-semantic attitudes of respondents within the framework of their attitude towards the image and their differences in internal priorities determine the choice of assessments in the preferences of the elements that make up the logo image. The desire to achieve emotional richness and productivity in life, love, to focus on the happiness of others and to experience the beautify of nature and art is manifested in the approval of the image of a large and friendly family, the name of the campaign and its colors. Negative attitudes towards the logo were found among people with dominant values of knowledge and freedom, and the desire to fully control their lives, which is manifested in disagreement with the statement to create a family, such as shown in the campaign, in rejection of the idea that the family should be determinately large, and the skepticism towards the slogan “We have room to grow”. The authors raise the question of how attitudes towards instruments of popularization of family values are formed and what should be the form and content of communications, interaction, information and psychological support of public campaigns conducted within the framework of social and family policy, when understanding of socio-psychological patterns in increasing the effectiveness of PR technology and information and communication practice is of particular importance. The findings expand the general understanding of the existing possibilities for managing public opinion, building relationships between society and government agencies, in the context of current changes in social processes, information and digital factors that influence public consciousness in the process of socialization of young people, their involvement in the field of family protection and preserving the country’s family values.

Today’s digital landscape is a rapidly changing environment that dictates new rules for media audience interaction. Engaging and retaining user attention through game mechanics or gamification is one of the trending vectors in modern journalism. This article examines various gamification formats implemented in English-language online media outlets such as The Sydney Morning Herald, The Times, Al Jazeera, The Washington Post, The Guardian, DailyMail.co.uk, USA Today, The Wall Street Journal, New York Post, The Telegraph, CNN, CNBC, National Public Radio (NPR), The Boston Globe, The Los Angeles Times, HuffPost, The Bleacher Report, and Reddit. The selection of cases with gaming scenarios includes 31 media projects. Based on data analysis the authors develop the taxonomy consisting of eight gaming formats: classic games, point and reward games, leaderboard games, interactive stories, prediction games, social interaction games, personalization and customization, games with feedback and progress. The authors come to conclusion, that, despite the wide variety of gamification formats, English-language digital media show general preference for interactive texts and quizzes.

The article is devoted to the theoretical understanding of the communication practices of young adults in the space of digital platforms, the popularity of which has largely increased after the 2020-2022 pandemic and the long-term lockdown. This led to the transformation of interaction processes in various social groups. Young people found themselves at the forefront of users and creators of platforms and online communities due to their high social activity, relatively high digital literacy, and flexibility in adopting innovations. To operationalize the main trends in youth communication on digital platforms, the authors use the concept of “engagement” in the theoretical and methodological interpretation of E. Goffman and his concept of interaction order. Analysis of statistical data and recent scientific publications devoted to the digital practices of young people allowed to identify the following processes. Firstly, the significant growth in popularity of closed platforms (Discord, Telegram) among the youth may indicate the desire of users to interact outside the public self-presentation imposed on social networks, but to such services in which one can “be oneself” that can be characterized as a digital backstage (Goffman), contributing to the formation of a “real identity” without direct connection to public self-presentation online. Secondly, the feeling of isolation or FOMO (fear of missing out), which is generally characteristic of young people in the process of socialization, although it contributes to involvement in online communication practices, is not overcome by participation in online communities alone, even with high user activity, which can be expressed as the paradox of “loneliness on the net” (Vishnevsky). In general, digital platforms contribute to the involvement of young people in online forms of interaction, and the actual process of socialization has been largely transferred online. Understanding the structure of digital interactions of young people can be based on the concepts of E. Goffman (presenting oneself to others; essay on the organization of everyday experience), while today the experience of youth communication practices gives grounds to reconsider the quality of digital engagement from the standpoint of the formation of a “real identity” and the creation of stable social connections in the process of everyday communication experience.